This may shock you, but there is in fact a market for socks that are not white/black or come in multipacks
some might even have... DESIGNS on them
Yeah these socks are the bees' knees for people my age. Plus they're the official socks of the NBA.yep...I am not a part of that target market...but...it does exist!!!
They don't go after remotely similar markets. Would be like Stride Rite preventing Nike from opening a store. I'd say it would share a closer target demo with the Trophy Room. Still not 100%, but I think it's much closer.The sock lovers market is pretty solid. I'm almost surprised that LittleMissMatched didn't have something in their contract to prevent another "sock" store opening. It's not 1:1 direct competition but close enough for legalese.