The thing is with great service like described, it's terribly prone to abuse. I've lost a hat on splash mountain before now, and had to spend mucho dollars replacing it. It's exactly what I would expect when I was daft enough to lose it. It has to be done enough so the magic spreads, but not enough that it becomes expected and therefore abused. Keep it special. You just need to keep the product consistant so nobody can complain, and then spread a little magic.
Can't contribute to a CM thread without commenting on my own story. When we missed an outbound airport connection because of the coach company changing things without telling us, Disney bell services at All Star Sports staff took it upon themselves to sort the matter out for us by ringing round the other pickups and the coach company until they'd got hold of the driver and he was coming back. We travel from England and had only a few dollars left as we were on our way out of the country. Without the guys on Bell Services we'd have been completely up the creek. I wish I'd taken their names, but we were a bit stressed at the time. We did walk straight into the gift shop and back out with a case of beer for them when they finished their shift though. I know to some people this means as much as their manager getting a compliment on their work.