englanddg
One Little Spark...
Ehh - they have a shuttle service AVAILABLE.. meaning if you are willing to pay Disney's rates, yes, you can get a bus from the airport. It's misleading (no matter what the name) to make an equal comparison to the Magical Express service at WDW which has FREE transport and integrated baggage transfer.
<shrug> Fee or not, worked fine for me. My point was that they do have it. DCL charges for their "Magical Express" as well. The fee for ME from MCO to a Disney resort hotel is still there, it's wrapped up in the cost of your stay, and you don't have the option to remove it, even if you aren't going to utilize the service.
Mears isn't doing it out of the goodness of their hearts, and Disney isn't paying Mears because they just feel like it. They've decided that, for the vast majority of WDW resort guests, being able to say it's "Free" is worth it...
As your assertive post confirms. It is generally seen as "Free", so Disney's marketing is working.