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This is all just rumor, but I’ve spoken to some credible people about this from both companies and the scuttlebutt is just that Siemens has realized it’s not a hugely recognizable brand at the most basic consumer level (aka WDW guests). Siemens is a very large company with a ton of different brands within itself – The business model doesn’t completely justify going to such great lengths of building an image around the parent company’s name.