www.disneystore.com
I remember reading it somewhere. I think it was because they phased out the actual box Disney Stores so to eliminate any confusion the online site became "Shop Disney". Now that sufficient time has passed and there are no more box stores, they feel comfortable changing the branding back to "Disney Store". Whatever.
blogmickey.com
It’s not branded as anything but Disney, though. None of the merch referred to shopDisney, and I doubt it’ll refer to Disney Store going forward.
It’s the exact same website but with a new name. And how are the changes constant?
There is merch with the Disney Store branding on it, which is what I believe OP was skeptical of the targeted demographic for.
Fair enough. I suppose they’re trying to cash in on the cachet of the name, which shopDisney obviously never acquired. I still don’t see the harm in it. If enough people are into such branding, they’ll produce and sell more Disney Store merch. And if (as I suspect) not much of this stuff sells, then that’ll be an end to it.
I don't see any cause for outrage. There's much more important things to get bent out of shape about with Disney.
Well for me, I didn’t say I didn’t like it. I figured they might have a little more rebranding effort than just going back to the previous logo, but that’s the “I cruise Logopedia and Brand New for fun” side of me.
Why, though? For whom and what purpose?
It's not a merch drop; it's a few sweaters that have to be custom ordered and printed (they may well receive zero orders). I suspect the only reason @Brian even knew about them (and he can correct me if I'm wrong) is that he searched the website for "Disney Store" in response to my post. There is no fanfare about Disney Store-branded merch anywhere on the website. Go and see for yourself.
I did search "Disney Store" on the website in response to your post, but only to get images of the apparel which I had previously heard about from another Disney fan website.
