SEAWORLD LAUNCHES “BELIEVE,” THE MOST AMBITIOUS
KILLER WHALE SHOW IN THE PARKS’ HISTORY
Revolutionary Production Premieres Across U.S. In Spring 2006
Orlando, Fla. (October 12, 2005) – SeaWorld parks across the U.S. have embarked on the most ambitious entertainment project in the brand’s 41-year history, a new production called “Believe” that showcases SeaWorld’s majestic killer whales with awe-inspiring choreography, an elaborate 3-story set, original musical score and panoramic LED screens.
A first for SeaWorld, the intense choreography of the new show creates a breathtaking “killer whale ballet” of grace and agility, as every movement of the powerful whales – each weighing 6,000 to 10,000 pounds -- is matched to the corresponding beat of a stirring, original musical score. “Believe” will open in spring 2006.
In addition to SeaWorld Orlando, SeaWorld parks in San Diego and San Antonio will also open “Believe.” The three Shamu Stadium facilities are among the largest marine mammal habitats in the world.
SeaWorld Orlando Specifics:
Much of the existing above-water stage structures at Shamu Stadium will be removed to make room for the world’s largest whale tail (or “fluke”), fountains, complex mechanical set pieces, and multimedia equipment that includes video cameras, LED screens and sophisticated sound design.
The centerpiece of the new set design is a 3-story tail fluke flanked by four, 20-foot-wide video screens which operate independently and also move together to create a single, 80-foot-long panoramic screen. Those screens provide guests at Shamu Stadium with views of the whales from above- and below-water cameras, including, for the first time, a camera suspended directly over the main show pool.
The audio system for “Believe” is the most sophisticated ever constructed for a Busch Entertainment show. The design will create soundscapes for “Believe” that will rival any show or concert experience, with nearly 100 speakers throughout the stadium and a surround sound experience. The musical score has been composed exclusively for this show, and the killer whale behaviors choreographed to match each beat.
Thad Lacinak, BEC’s vice-president of animal training, said marine mammal trainers have been working on new behaviors with the park’s 24 killer whales for nearly two years, building on almost four decades of experience in showcasing killer whales.
“We will do much more than entertain with ‘Believe,’” Lacinak said. “We want to inspire our guests to believe in themselves. If we can build this kind of relationship with 6,000-pound killer whales, there’s nothing they can’t do.”
SeaWorld’s trainers have developed a repertoire of nearly 160 killer whale behaviors, 100 of which will be part of the new show. “Our training philosophy is built entirely on positive reinforcement,” he said. “With animals this large and powerful, relationships built on trust are critical.”
At SeaWorld Orlando, the current killer whale shows will continue in the main presentation pool until “Believe” debuts in spring, with construction occurring around the show schedule.
Continuing the Revolution:
“Believe” continues the revolution which began last year with “Blue Horizons” – an entirely new breed of dolphin show. This theatrical spectacular was breakthrough in that it combined visions of Broadway with majestic animals, spirited performers and exotic birds. To create this dynamic show, SeaWorld collaborated with Broadway’s most inventive exerts and married theatrical extravagance -- seen in the larger-than-life set and dramatic costuming -- with amazing animal behaviors.
In addition to SeaWorld, BEC operates Busch Gardens parks in Tampa, Fla. and Williamsburg, Va.; Discovery Cove in Orlando; Sesame Place in Langhorne, Pa. near Philadelphia; and water parks Adventure Island in Tampa and Water Country USA in Williamsburg. BEC and its parks employ nearly 20,000 people nationwide.