If you have issues with SoG, don't go blaming AAFES. SoG is owned and run by Armed Forces Recreation Centers (AFRC), part of Army Morale, Welfare and Recreation (MWR). Army's Installation Management Command (IMCOM) owns and runs Army MWR. The Army Materiel Command (AMC) owns IMCOM. As for AAFES, although revenues from AAFES retail activities support Army and Air Force MWR programs, AAFES doesn't own or operate Service MWR facilities except on a contracted basis. From their website -- their Chain of Command:
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Incidentally, since the late 1990's/early 2000's, most base-level MWR facilities have been forced to operate as self-sustaining activities, putting any such activity that can't earn its own keep on the chopping block, hence the discussion of margins vs revenue vs profits. Angels on pins as far as I am concerned. If Shades stops supporting itself, that sucker will disappear faster than leftover churros at MK closing time.