They want to stop people like me who left my Resort for two days last vacation to go to Universal instead.
That was a lot more Revenue lost to them then they will recover in parking fees.
The most effective way to do this is to provide experiences so superior to Universal that no one staying on Disney property will consider leaving. Used to be that way, not so much anymore.
What does the lot being full or not have to do with it?
Empty lots still cost money to build and maintain...
The reasoning is entirely about 'not leaving money on the table' and justifying it with industry norms.
So exactly what maintenance on that 6 ft by 10ft space needed to be done when I left?
Also, how on earth did Disney maintain these parking lots all these years without this charge, and what overwhelming crisi arose that led to te decision that they just could not go any longer without this charge?
Also, it is NOT industry norm to provide free transportation to a resort when flying to a location, so I am assuming Disney should cease that immediately.
When you are a company the size of WDW, you set the industry standard. Land availability has EVERYTHING to do with it.
When you stay at a rural hotel, or a hotel in a suburb, how much is parking? It's free
When you stay in a city, there exists scarcity of available space (Meaning more vehicles needing parking than available space to park). It's supply and demand that sets the premium for parking; therefore, I ask, where is the scarcity that has led Disney to determine that parking should be a premium. Where is the supply and demand?
I am not saying Disney does not have the right to charge as owner of the property, but as a paying, somewhat regular customer who is very loyal to the Disney brand, I have a right to voice when I feel I am being taken advantage of, and this is one of those cases. There is an overwhelming availability of parking, so scarcity does not exist, thus supply and demand doesn't exactly apply. Also, Disney does not have to pay leasing or rental fees to some company to utilize the parking lots, therefore there are not rental or leasing fees that need to be passed onto the customer. So, please tell me what service that parking space received upon my arrival or leaving that required a 78 dollar charge, other than WDW Co. deciding that it wanted to charge me more money to park because they felt they could? Which, again, is their right, but as paying customer it is my right to disagree and voice that disagreement.