Well, yes it's a hotel, but I mean - it's an immersive experience, the hotel actually playing a part of that.
I do think some other hotels have themes, though mostly just touches here and there, unless Disney.
I knew the arbitrary "but" was coming!
You know, before Disney started de-theming their resorts and cheapening out like this with what looks like basically a vinyl wall-wrap, a lot of people would say that what they are doing with Star Wars is taking their themed resort building to the next level.
Now apparently, existing themed resorts are only themed tastefully on the outside and the inside is either nothing or IP literally so big it spans an entire wall. The later is what we've come to expect from value-style resorts - big in your face stuff. You paid to stay at a Disney resort, so I guess it's important when you post that selfie in front of the main wall that your friends all pick up that it was a Disney room because look - the stylized illustration of the Rock is there!
Times change. Styles change and obviously the rooms need to be updated. We've seen plenty of hideous pictures in this thread of old rooms that reflect styles from other periods thst clearly fell out of favor but the heavy-handed addition of the cartoon is what bothers me most.
To be fair, again, the rooms definitely needed an update but small Moana touches would be things like unique light fixtures (the shade on the ceiling lamp is, in my opinion, a good example of this) or knobs on dressers - simple easy to spot easter egg types of things that would feel special when guests noticed them like they "get it" - not an entire wall covered with it along with framed pictures everywhere else, just in case you missed the wall.
Personally, I think the new rooms look nice. I think they would look nicer without that wall and the framed cartoon pictures but that's just me.