The Central Florida Tourism Oversight District
request for operational assessment proposals has its first bidder. AhVanguard LLC of St. Petersburg has thrown its hat in the ring to be the prime contractor on a project that could transform the way Walt Disney World does business in Florida.
The oversight district is seeking a contractor who, once selected, will be tasked with operational assessments and developing “a prioritized list of reform strategies with associated action plans for implementation.” Bids are due Jan. 18 at 2 p.m.
All bidders will be posted on the eBid website.
President Michelle Holguin said her company’s co-founder, Brandon Huskins, is particularly well-versed in the Orlando market.
“[His] journey includes significant contributions to renowned brands and iconic locations. He played an integral role in Levy Restaurants, contributing to high-profile events such as Orlando Magic games, Orlando Convention Center's home, surf, and boat shows, and the Shiner's Game at Camping World Stadium,” she said.
AhVanguard was established in 2016 by Holguin and Huskins. The full-service agency specializes in small business development and transformation. Since its founding, the firm has built a roster of clients including Premier 1 Dental Laboratory, Riviera Bay, Churchill Stateside Group, Floridian Social Club, Quadrum Fitness and others.
Holguin said AhVanguard also has a proven track record of conducting operational assessments and providing strategic recommendations for government agencies.
“We worked with Pinellas County on local mayoral races, crafting effective marketing strategies that highlighted candidates' strengths in addressing community concerns. Our commitment to building safe, high-quality communities through neighborhood associations aligns with CFTOD's objectives,” she said.
The recently opened bid opportunity — published Dec. 27 — revived interest in a month-old report developed by the Central Florida Tourism Oversight District. Entitled “Report on Past Practices of the Reedy Creek Improvement District,” it covers similar territory to the scope of the new bid opportunity: a detailed scrutiny of Disney’s Central Florida operations. The board of supervisors turned in the report almost three months early.
It was required to fulfill a mandate included in Florida legislation passed last Feb. 27.
The report characterizes Disney’s relationship with the former Reedy Creek Improvement District as entrenched and problematic, beginning with the following description of the origins of the district.
"Using shell companies to avoid valuation spikes, the company began buying up property. Then in earnest in 1966, it started petitioning the Florida Legislature to create a public corporation that would oversee the amassed tracts of land. Walt Disney passed away toward the end of the year, but Roy Disney immediately took over, determined to realize his older brother’s vision. On May 12, 1967, with the enactment of the Reedy Creek Improvement Act, he triumphed."
Disney representatives responded with this statement: “This report is an exercise in revisionist history,” going on to say the report wasn’t credible, that it was wasteful and that it has the potential to derail investment within the district. The
Orlando Sentinel reported Dec. 13 that
as much as $360,000 was spent on contractors who contributed to the report.
The contributors are:
- Donald J. Kochan, professor of law at George Mason University in Fairfax, Virginia
- William Jennings, senior director at Delta Consulting Group of Woodbridge, Virginia
- Kimley-Horn, an engineering, planning and design consulting firm based in Raleigh, North Carolina
- Public Resources Advisory Group headquartered in New York City
- Raftelis, a government and utility management consulting group based in Maitland
As stated in the published bid opportunity, the district reserves the right to cancel the request for proposals, but should the selection process move forward as planned, the chosen bidder will be the sixth in recent months paid by the district to produce analytical documents about Disney’s relationship with Reedy Creek.