As with all businesses, Disney is out to make money and the more money that you save, that's less money that they make. So no, they don't intend for you to save money using the dining plan. Yes, you can save up to 20% (or whatever the current percent estimate is) if you do it right, but like the previous poster said, you have to think about it and plan for it. And Disney knows that probably 9 out of 10 people don't. Sure, 1 out of 10 people (or maybe even 2 or 3 out of 10) will put in enough thought and planning to actually maximize the savings of the Dining Plan, but Disney is counting on that other 9 out of 10 (or 7 or 8 out of 10) to just prepay and then eat wherever they want without putting any thought into maximizing their savings. They are counting on you wasting a table service credit on the $16 entree, or forgetting to use that last quick service credit before you leave, or leaving with a handful of snack credits still unused. They want to make the dining plan appealing enough for tons of people to buy it, but if everyone used it to its maximum value, then Disney would lose money. And again, the whole purpose of promotions like this is to MAKE money. Not by being dishonest, but by giving a real opportunity for savings while knowing that the majority of people will not use it to its full value.