Price hike coming 10/9

IanDLBZF

Well-Known Member
It's been happening since the last half of 2023. The realization started when the summer holidays drastically underperformed. It was confirmed with the slowness of the Christmas holidays.

Food and Beverage has taken a big hit. TS Restaurants that usually weather slowness are really hurting. I know that a lot of PT CMs have had their shifts eliminated and FT CMs who've been bumped down to PT.
If this trend continues, Disney is going to put themselves on the brink of chapter 11 bankruptcy.
 

HauntedPirate

Park nostalgist
Premium Member
If this trend continues, Disney is going to put themselves on the brink of chapter 11 bankruptcy.
The Rock Eye Roll GIF
 

DCBaker

Premium Member
The ticket section of the Walt Disney World website is down this morning, but USA Today reports an increase in ticket prices for November and December 2025, with Magic Kingdom topping out at $199 on select dates.

Here is what the reported range for one-day, one-park ticket prices are now:
  • Disney’s Animal Kingdom: $119-$174
  • EPCOT: $129-$194
  • Disney’s Hollywood Studios: $139-$194
  • Magic Kingdom: $144-$199

Here's a look at prices for a one day, one park ticket for December 31, 2025 vs December 31, 2024:

Magic Kingdom: $199 / $189
EPCOT: $194 / $179
Disney's Hollywood Studios: $194 / $184
Disney's Animal Kingdom: $174 / $164
 

JohnD

Well-Known Member
The ticket section of the Walt Disney World website is down this morning, but USA Today reports an increase in ticket prices for November and December 2025, with Magic Kingdom topping out at $199 on select dates.

Here is what the reported range for one-day, one-park ticket prices are now:
  • Disney’s Animal Kingdom: $119-$174
  • EPCOT: $129-$194
  • Disney’s Hollywood Studios: $139-$194
  • Magic Kingdom: $144-$199
So when do the ticket prices take effect? I realize those prices are for "select dates" (i.e. beginning November) but does the increase take effect for those immediately, i.e. today?
 

DCBaker

Premium Member
So when do the ticket prices take effect? I realize those prices are for "select dates" (i.e. beginning November) but does the increase take effect for those immediately, i.e. today?

Tickets were previously only available through October 31, 2025 and none of those have increased. Tickets for November and December 2025 were released today with the updated pricing (those prices were unknown when 2025 prices were raised earlier in 2024).
 

epcotWSC

Well-Known Member
Remember when Iger came back and said the parks were too expensive? What a crock of junk.

In the mid-00s I recall spending $500 on a 10 day pass with park hopper, water parks, no expiration, and FAST PASS. I'd use it over the course of two trips. Split in half, it'd be $250 per trip on park tickets. Now a 5 day ticket with none of those add-ons will run $700 all in. With Park Hopper plus water parks, $800. If I add in the lightning lane stuff for each day, I'd probably be pushing near $1000.

$500 in today's dollars is somewhere in the $750 range and $250 in the $375 range.

If it weren't for DVC, I probably wouldn't be going to Disney at this point. Adding in tickets for the kids, these trips are becoming unbearable. DVC doesn't really save money anyway. Sure, you get better quality rooms, but your dues cost as much as a lesser hotel, so you're not really saving money... just getting a better room for the same price. It's not like the 90s where they gave you free park tickets.
 

Drdcm

Well-Known Member
It’ll be interesting to see what happens with the next increase. I would imagine that the psychology regarding $199 vs $200 is the only reason it was set to $199. Once you start to think of it as being over $200 per person it becomes a much greater cognitive hurdle to justify even though it’s a minimal change.
 

Jrb1979

Well-Known Member
No.

It’s going to mean draconian cuts to offerings and CM, more up-charge items, and across the board price increases.


Seems like quite the vicious cycle they are getting into.
It's already happening. I fully believe they are in panic mode in regards to revenue. Attendance is down and rooms are empty. They don't know any other way to get that same guest spending percentage wise like they had in 2019 except to raise prices.
 

epcotWSC

Well-Known Member
It's already happening. I fully believe they are in panic mode in regards to revenue. Attendance is down and rooms are empty. They don't know any other way to get that same guest spending percentage wise like they had in 2019 except to raise prices.
I tend to think Disney is approaching this all as cyclical due to economic pressures. So they figure if they continue with BAU approach, people will start crowding back in when the economy goes back on the upswing.
 

Batman'sParents

Active Member
It's been happening since the last half of 2023. The realization started when the summer holidays drastically underperformed. It was confirmed with the slowness of the Christmas holidays.

Food and Beverage has taken a big hit. TS Restaurants that usually weather slowness are really hurting. I know that a lot of PT CMs have had their shifts eliminated and FT CMs who've been bumped down to PT.
I know of two who changed roles to get more hours. One now works in the reservation center, and the other transferred to the warehouse. For some reason in those locations, they get full-time hours and an opportunity for overtime.
 

Jrb1979

Well-Known Member
I tend to think Disney is approaching this all as cyclical due to economic pressures. So they figure if they continue with BAU approach, people will start crowding back in when the economy goes back on the upswing.
IMO it's a bad way to do business. Doing what they are doing is pushing away their most loyal fans. I'm not so sure that a better economy is going to draw them back.
 

Andrew25

Well-Known Member
I'm not surprised by F&B price increases, those are relatively minor and easy to justify as "inflation adjustments"... but shocked at ticket price increases still.
 

bmr1591

Well-Known Member
So let me ask y'all this:

Acknowledging that Disney is going to prioritize shareholders and make decisions that help the bottom line more than the guest experience, what do you think Disney should do that would allow them to lower costs (or keep them where they are for years), but still earn higher ROI for their stock price?
 

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