This is exactly why they don't do it differently.I totally understand the idea behind limited editions and exclusive issues. It does drive the interest of collectors to purchase quickly. It also sets up local buyers to scoff up multiples to resell. If Disney only opened up the availability of these items to US... WE would still buy the items, THEY would get their sales and profits, and the scalpers would be unable to make their unreasonably high cost sales profiting off of us. Disney doesnt care who buys their total quantity of merchandise, only that it sells out. I'm sure these limited editions would still sell out if WE were able to buy.
Right now they put the stuff on shelves and all of it sells. Easy peasy. There is nothing in it for them to limit quantities a guest can buy, hold back and list the items online or anything else that costs them a single dime.