You're basing that on video game sales I assume? What I am saying is you can't compare gross sales in video games against box office receipts. They are apples and oranges. There is no accurate way to assess the popularity of an intellectual property. You can look at polls, sales figures, Googles searches, but there isn't one metric much less one that works across different media.Haha funny. I’m not a big Pokémon fan, so that really doesn’t bug me. But back to your point. A lot of people have no interest in Star Wars, or Mickey Mouse, or Disney Princesses. But, a lot of people do. Being within top 10 largest media franchises is nothing to sneeze at, and being the number 1 media franchise is REALLY nothing to sneeze at.
I believe you when you say Pokemon is popular. It obviously is. More popular than Star Wars or Harry Potter? You have to back that up with some solid data.