I stated on another thread I knocked out almost everything at HS yesterday. So I decided to go to the Frozen sing along. First off, you have to want to go. It's in the back of the park so is definitely not in your face. Second, every single child was singing to the words projected onto the screens. To say that this movie is a phenomenon is an understatement.
So, yeah, I get that Disney acts off that and may be doing overkill on the movie. But the kid fandom is real based on what I witnessed at the sing along.