Park Attendance goes down, so Prices go up?

AVeryDifferentDisneyDad

Active Member
Original Poster
Not an Economist, but when your park attendance is decreasing and your net gain is shrinking, is the prudent answer to RAISE prices?

I thought when Demand DECREASED, Price should DECREASE. At least that's what I remember from school.

Can some smart person explain it to me in a way that makes sense?

TIA
 

ohioguy

Well-Known Member
Not an Economist, but when your park attendance is decreasing and your net gain is shrinking, is the prudent answer to RAISE prices?

I thought when Demand DECREASED, Price should DECREASE. At least that's what I remember from school.

Can some smart person explain it to me in a way that makes sense?

TIA
This is the golden rule of economics. But we're seeing across the board that corporations refuse to follow it.
 

jloucks

Well-Known Member
Not an Economist, but when your park attendance is decreasing and your net gain is shrinking, is the prudent answer to RAISE prices?

I thought when Demand DECREASED, Price should DECREASE. At least that's what I remember from school.

Can some smart person explain it to me in a way that makes sense?

TIA
Price impacts demand. If they are using increasing price on purpose to lower demand, then it makes perfect sense.

...something I have said they need to do for a long time now. Parks are miserably crowded.
 

Andrew25

Well-Known Member
The Disney theme parks have defied traditional economics. Every year they increase prices and yet demand/attendance goes up. Even though attendance has dropped off at WDW, it's been offset by increased ticket prices and in-park spending.

Lowering prices is not a great sign to investors... so discounts/incentives are utilized instead of devaluing your product.

I don't think Disney bats an eye with attendance decreases, it's when per capita starts to take a downward turn they'll turn on the sirens.
 

Disstevefan1

Well-Known Member
Not an Economist, but when your park attendance is decreasing and your net gain is shrinking, is the prudent answer to RAISE prices?

I thought when Demand DECREASED, Price should DECREASE. At least that's what I remember from school.

Can some smart person explain it to me in a way that makes sense?

TIA
I was talking to a WDW premium AP the other day, they just renewed, their price did NOT change on the renewal.

I was surprised as Disney does not actually want APs in the parks.
 

Goofyernmost

Well-Known Member
More importantly it is the combination of Demand and Supply. There is still a demand for Disney Parks and even though the demand is slightly smaller isn't significant enough to quelch the Demand and there are only a few widely spaced versions of Disney Parks in the world so supply is limited and demand remains enough to weather a few increases in prices. They have a degree of competition but nothing exactly like Disney so even though the attendance declines those that are willing to pay the extra make up the difference because fewer guests equal the need for fewer CM's, shorter hours, less shows and equal income due to higher prices which = bigger profits.

It could hit a negative level, but I wouldn't expect it anytime soon,
 

Sirwalterraleigh

Premium Member
Not an Economist, but when your park attendance is decreasing and your net gain is shrinking, is the prudent answer to RAISE prices?

I thought when Demand DECREASED, Price should DECREASE. At least that's what I remember from school.

Can some smart person explain it to me in a way that makes sense?

TIA
Bob Iger is trying not to be fired in disgrace in a board room proxy war…

More smoke and mirrors to try and cover that today



…its the only thing that matters. The answer to all the “why?” Questions until further notice
 

plkkak

Member
Disney has increasingly pivoted towards a higher-end clientele. This group will happily pay more if the perception is that the experience is better and/or crowds are lower. Of course, we believe this is not a sustainable strategy but Disney likes to remain oblivious until the profits say otherwise. IOW, higher transaction cost may outweigh a slightly smaller transaction volume.
 

KeithVH

Well-Known Member
Disney has the worst management in the S&P500, so this makes perfect sense.
I will see your claim and raise you Ernst&Young who lost $600M+ this year alone trying to spilt out audit and consulting businesses and ended up doing nothing except pi--ing their money away. We won't mention the fines ($100M on cheating CPAs alone) and lost income from around the world based on their activities. Probably more total lost than TWDC's movie losses lately.
 

Chef Mickey

Well-Known Member
I will see your claim and raise you Ernst&Young who lost $600M+ this year alone trying to spilt out audit and consulting businesses and ended up doing nothing except pi--ing their money away. We won't mention the fines ($100M on cheating CPAs alone) and lost income from around the world based on their activities. Probably more total lost than TWDC's movie losses lately.
$600M? Is that all? Disney laughs in the face of $600M because that's nothing to this management. They've poured billions into a park App that made the experience worse, burned more billions creating movie content that continues to flop, and continue lighting billions on fire with Disney+ for content that again, no one wants.

Disney physically lost over $10B during the mismanagement of Covid and while some is expected, the losses were absolutely atrocious. Even if you give them a pass on that completely, the company has continued to be mismanaged to the point of literally never financially recovering.

Something under-reported is that this company used to make $1.8B-$3B in profit every quarter like clockwork. Since Covid and their desire to engage in political nonsense and ruin their movie studios, Disney is barely making $1B in their BEST quarters but have also actually still lost money or barely made anything with incredible volatility. For a company this size, a leadership position, and with this powerful of a brand, this is inexcusable.

Last quarter, they made just $264M in profit, an utter joke for a brand like Disney.

The stock is also down nearly 60% for the highs and refuses to recover, for good reason.

Almost $200B in shareholder value has been lost because this management and the board is completely corrupt and inept.

EY is not publicly traded, thus not in the S&P, so we don't know the horrors as well as Disney. I promise you, Disney has been worse if for no other reason than the numbers are bigger and the brand has no excuse.
 

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