Put another way, offering the sin would attract the sinners. It may also corrupt the non-sinners. It also would be likely to deter the family set that is the core of Disney's customer base. Disney families would be more likely to vacation elsewhere. As I said earlier, one reason I'm willing to pay a premium for the Disney ship is because those people aren't prevalent. If I wanted over-drinking and gambling, I'd book on Carnival. This is Marketing 101 and Econ 101. Again, your logic escapes me on this at several levels.