Curious Constance
Well-Known Member
If it weren't for the crowds, you'd be at the DLR every weekend wouldn't you?
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NO MORE AP PAYMENT PLAN?
- Thread starter SSG
- Start date
D
Deleted member 107043
I'm pretty sure I'd go at least once or twice a year. As it is now I visit the area a couple of times a year anyway (I was in Long Beach last month on business), but I usually skip Disneyland because I can't justify the high cost to do something I've done 5,000 times already. Add in the crowds on a limited time schedule and I'm like no thank you.
Filby61
Well-Known Member
I don't think DP&R is going to do anything whatsoever to reduce DLR's crowding. Just the opposite -- they'll roll out strategies to increase the number of days when the property is heavily crowded. To Disney, the DLR's greatest value isn't gate receipts, merchandise or food: Those profit streams are wanted and welcome, but they're icing on the cake.
The cake itself is brand advertising. To Disney, the DLR is a brand marketing platform. It's a walk-thru, total-immersion, surround-sound commercial for Disney brands. The most important thing to management is the number of eyeballs that are "watching the commercial" -- the number of captive customers that experience the brand saturation. The more bodies the better. Hence the admissions media marketing strategies that have skyrocketed the number of APs and increased the number of crowded days. Hence the increase in branded rides, branded entertainments and jammed-into-every-store-whether-it-fits-the land-or-not branded merchandise, and the decrease in Walt/WED style innovation, creative originality and showmanship.
Hence, too, the selection of the company's top brand marketing guru, Bob Chapek -- formerly head of Disney Consumer Products -- to run DP&R.
The cake itself is brand advertising. To Disney, the DLR is a brand marketing platform. It's a walk-thru, total-immersion, surround-sound commercial for Disney brands. The most important thing to management is the number of eyeballs that are "watching the commercial" -- the number of captive customers that experience the brand saturation. The more bodies the better. Hence the admissions media marketing strategies that have skyrocketed the number of APs and increased the number of crowded days. Hence the increase in branded rides, branded entertainments and jammed-into-every-store-whether-it-fits-the land-or-not branded merchandise, and the decrease in Walt/WED style innovation, creative originality and showmanship.
Hence, too, the selection of the company's top brand marketing guru, Bob Chapek -- formerly head of Disney Consumer Products -- to run DP&R.
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Earl Sweatpants
Well-Known Member
Very well...you all raise valid points.
Lets Respect
Well-Known Member
I'm sure they have their reasons for this.
Hard for me to feel sorry for anyone who drops their AP because of this. I don't get a payment plan for the tickets for our once-a-year visit (if that)
Hard for me to feel sorry for anyone who drops their AP because of this. I don't get a payment plan for the tickets for our once-a-year visit (if that)
Californian Elitist
Well-Known Member
Well a once-a-year trip doesn't compare to regular trips, does it?
Lets Respect
Well-Known Member
I'm sorry I don't understand your comment?
GiveMeTheMusic
Well-Known Member
I think she meant that a one day ticket costs $100 or so depending on the day. APs cost hundreds of dollars, up to $1049, hence the payment plan option.
Lets Respect
Well-Known Member
Oh ok thanks!
I was thinking more along the lines of a week or ten days worth of tickets for my family...I don't get a payment plan on that
Earl Sweatpants
Well-Known Member
The way I see it (and I think what raven was intending), a week or even 10 days worth of tickets are still looked upon as a singular event, and therefore not demanding a payment plan...unlike something you can take advantage of for a full year and pay off little by little...regardless of similar overall costs.
Earl Sweatpants
Well-Known Member
I think we'll know by next week.So.. are they gonna do away with it or not?
Lets Respect
Well-Known Member
I get the single event part. But many people have to save up for those tickets during the year. So people can do the same for an AP purchase.
Curious Constance
Well-Known Member
Anyone can buy an AP, but only Southern residents get payment options.
mickEblu
Well-Known Member
Are you sure? I knew that only Southern Californians are able to purchase the two So Cal APs but I had no idea payment plans weren't made available to everybody for the other APs ( Deluxe, Signature, Signature +). Why??
GiveMeTheMusic
Well-Known Member
She's correct. Payment plans, regardless of pass type, are for SoCal residents only. No idea why.
Californian Elitist
Well-Known Member
Payment plan or not, we all pay lots of money for Disney. Your experience as a once-a-year guest is different from someone like me, a local who goes multiple times of the year, and vice versa. What would it matter if some people pay monthly for a pass versus those who pay for tickets? Money is still flowing from our bank accounts into Disney's.
Phroobar
Well-Known Member
Because we rule!
DL2006
Member
Actually the payment plan is available to ALL residents of the state of California.
https://disneyland.disney.go.com/passes/
If you go to the foot notes of that page it says this:
https://disneyland.disney.go.com/passes/
If you go to the foot notes of that page it says this:
Antaundra
Well-Known Member
Payment plans are available to anyone living anywhere in California. I live in Northern California and have a payment plan for my AP.