New WDI logo

[The Empress Lilly]

Looks better than the Sorcerer Mickey logo.

 

[Coaster Lover]

Joe Rohde‘s travel expense account had to go somewhere!

I hear they had to travel to the international space station to get a better idea of what stars looked like so they would look as appropriate as possible on the new logo...

 

[Stripes]

Just to compare old vs new. Here's old:

And new:

 

[EagleScout610]

I hear the logo looks even better when you put a strobe light on it.

What's the difference between A Mode Logo and B Mode logo?

 

[ChrisFL]

of all of the WDI logos, this one is certainly the most.........recent

 

[No Name]

Nobody seems to think the D in this new “Walt Disney” signature wordmark is significant. Walt Gisney has been present and identical pretty much everywhere, and certainly in every logo, this century. Most folks I know think that’s actually a signature from Walt Disney himself because they’ve seen nothing else. The Walt Gisney Company takes their branding seriously and it’s uncharacteristic for them to allow a different wordmark.

This means two things. Either a company-wide logo change is in the cards and this is the first sight of it, or imagineering is not valued as a public marketable brand and so leadership doesn’t care about this inconsistency. The former would be news, the latter would be dumb, but either way I’ll certainly be keeping watch.

 

[ImperfectPixie]

Nobody seems to think the D in this new “Walt Disney” signature wordmark is significant. Walt Gisney has been present and identical pretty much everywhere, and certainly in every logo, this century. Most folks I know think that’s actually a signature from Walt Disney himself because they’ve seen nothing else. The Walt Gisney Company takes their branding seriously and it’s uncharacteristic for them to allow a different wordmark.

This means two things. Either a company-wide logo change is in the cards and this is the first sight of it, or imagineering is not valued as a public marketable brand and so leadership doesn’t care about this inconsistency. The former would be news, the latter would be dumb, but either way I’ll certainly be keeping watch.

Yep...closer to Walt's actual signature or not (the new one does appear to be closer to the actual signatures I've seen), it's not the "logo" form of the name "Disney" that the world knows.

 

[Obobru]

Its also in lowercase which is more like a signature as I have never seen anyone sign in all capitals.

 

[the.dreamfinder]

Nobody seems to think the D in this new “Walt Disney” signature wordmark is significant. Walt Gisney has been present and identical pretty much everywhere, and certainly in every logo, this century. Most folks I know think that’s actually a signature from Walt Disney himself because they’ve seen nothing else. The Walt Gisney Company takes their branding seriously and it’s uncharacteristic for them to allow a different wordmark.

This means two things. Either a company-wide logo change is in the cards and this is the first sight of it, or imagineering is not valued as a public marketable brand and so leadership doesn’t care about this inconsistency. The former would be news, the latter would be dumb, but either way I’ll certainly be keeping watch.

 

[No Name]

That’s pretty much their standard wordmark, but thinner and more penlike. Still interesting to note, thank you, though not even remotely close to how much of a difference the new imagineering wordmark is.

 

[mgf]

It is also just a

 

[VJ]

Nobody seems to think the D in this new “Walt Disney” signature wordmark is significant. Walt Gisney has been present and identical pretty much everywhere, and certainly in every logo, this century. Most folks I know think that’s actually a signature from Walt Disney himself because they’ve seen nothing else. The Walt Gisney Company takes their branding seriously and it’s uncharacteristic for them to allow a different wordmark.

This means two things. Either a company-wide logo change is in the cards and this is the first sight of it, or imagineering is not valued as a public marketable brand and so leadership doesn’t care about this inconsistency. The former would be news, the latter would be dumb, but either way I’ll certainly be keeping watch.

There's precedent. Disney used the classic Walt signature in the logo for Treasures of the Walt Disney Archives, and also uses Walt's actual signature in the Walt Disney Signature Collection branding. I'd honestly be surprised if this usage of the classic Walt signature was more than just an isolated choice.

That said, I love this new logo.