minniemickeyfan
Well-Known Member
I guess the stockholders like something cause Disney rose to over $80 a share today. Maybe they see these so called discounts and know it means more profits for them.
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New Ticket Price Special
- Thread starter DznyGrlSD
- Start date
DManRightHere
Well-Known Member
DManRightHere
Well-Known Member
Are ticket specials common for Disney World, or is this maybe a reason why for the awkward price increase?
rob0519
Well-Known Member
Agreed. This may be the most embarrassing attempt at a discount Disney has ever attempted. I cannot even imagine what the strategy meeting on this one sounded like.
biggy H
Well-Known Member
Why all the hate here? Its something extra that wasn't there before. Whether you thing its good or not it is something additional that wasn't there before. They could have not bothered at all.
Some people on here thing Disney should be giving them everything for free... Not going to happen. If you don't like the promotion then don't take it up but don't be calling people who would stupid...
Some people on here thing Disney should be giving them everything for free... Not going to happen. If you don't like the promotion then don't take it up but don't be calling people who would stupid...
JimboJones123
Well-Known Member
[QUhibiggy H, post: 5960184, member: 20754"]Why all the hate here? Its something extra that wasn't there before. Whether you thing its good or not it is something additional that wasn't there before. They could have not bothered at all.
Some people on here thing Disney should be giving them everything for free... Not going to happen. If you don't like the promotion then don't take it up but don't be calling people who would stupid...[/QUOTE]
It targets a very niche group of guests and encourages them to spend far more than they would need to to get a trivial discount.
Some people on here thing Disney should be giving them everything for free... Not going to happen. If you don't like the promotion then don't take it up but don't be calling people who would stupid...[/QUOTE]
It targets a very niche group of guests and encourages them to spend far more than they would need to to get a trivial discount.
I don't post a ton but I don't get the hate on this - yes there will be people who will add on another day at whatever hotel they are staying at and will therefore add on another day of expenses but those people don't have to stay at a Disney hotel or eat in the parks or buy merchandise. I'm sure Disney hopes they will and that is their reasoning for the discount but what is wrong with that? Disney is a business and businesses use discounts to entice customers to spend more than they otherwise would. You think Target gives you 5% off if you use their credit card because they want to be nice? They're hoping you will shop at Target instead of Wal-Mart to get the 5% off and that you'll spend 5% more since its "free" (not to mention hoping that you will rack up interest payments as well)
There are also the customers who were already going to be there for that period of time anyways and paying for a park ticket anyways so this is a break for them (granted not a ton of money but its something) and there are customers who maybe are staying for a week but could only afford to go to the park a few days and this gives them an extra day too. Yeah it doesn't benefit everyone but everything doesn't have to benefit everyone and it will be nice for those who can take advantage and save something.
I'm with you on the outrage over another ticket price hike to essentially make the numbers next quarter that MM+ isn't delivering and the record profits while new attractions are built extremely slowly or not at all but I'm not going to fault Disney for offering a discount with the "sinister" motive that it might make them some money they otherwise wouldn't have gotten.
There are also the customers who were already going to be there for that period of time anyways and paying for a park ticket anyways so this is a break for them (granted not a ton of money but its something) and there are customers who maybe are staying for a week but could only afford to go to the park a few days and this gives them an extra day too. Yeah it doesn't benefit everyone but everything doesn't have to benefit everyone and it will be nice for those who can take advantage and save something.
I'm with you on the outrage over another ticket price hike to essentially make the numbers next quarter that MM+ isn't delivering and the record profits while new attractions are built extremely slowly or not at all but I'm not going to fault Disney for offering a discount with the "sinister" motive that it might make them some money they otherwise wouldn't have gotten.
HM Spectre
Well-Known Member
The point is that this "discount" still represents an increase over what a family could've gotten a week ago pre-price hike. No one is calling anyone who would take the promo stupid... you need to take advantage of every single discount sent your way.
The thing that's irritating is that they're acting like they're doing guests a favor while charging them more AND opening up a scenario (extending a planned 4 day vacation to 5 days to take advantage of the promo) where they make even more money on it. Not to mention how many families of <6 can't even use the discount... and what happens when the "discount" runs out? Prices aren't going anywhere but up.
They're trying to pull the wool over people's eyes and think they can get away with it by distracting guests with a "discount" that still represents an increased price vs. last week. Quite frankly, that doesn't sit well with me.
HM Spectre
Well-Known Member
You can't view the discount independently though... the price increase took effect Sunday and this promo began on Tuesday. If they didn't increase prices, I highly doubt they'd be offering this discount. They're linked - it's their attempt to try and pacify people upset about the increases.
For example, let's say you're paying $50 for high-speed internet. Your provider announces a price increase $10/month for your tier and $5/month for other tiers... BUT, they come out with a promo the same day offering a 10% "loyalty" discount over 12 months for all high-speed internet subscribers. Should you get excited that your internet is now discounted 10%?
Or should you be upset because a) your internet is still going to cost more, b) that discount is going to fall off after 12 months and you'll be paying the full increase price and c) the other tiers are eating the discount right now. Just because the mouse is doing it vs. Time Warner/Comcast doesn't mean it's any different. The promo is a distraction... even with it, a Disney vacation still costs more than it did a week ago across the board. It's not that the promo "doesn't benefit everyone", coupled with the price increase it benefits NO ONE.
Yes I'm sure this promotion is in response to the ticket price increase but a) its not like this promo, which only is open to certain groups of people is going to quell anyone's feelings about yet another price increase and b) its not something Disney HAD to do. Were people really going to cancel their vacations over the price hike?
You're right - Disney doing this isn't any different than Time Warner/Comcast or McDonalds or any other company trying to make a buck. Kohl's is one of my favorites for this - how can there be a 15-30% off sale every other week? You don't think the merchandise got marked up to account for these "sales"? Free Kohl's Cash when you spend $50 (which is really more than $50 because you're going to use the sales coupon) - great now you get ten bucks to spend there on merchandise which was marked up so you're going to buy something you weren't going to buy in the first place just because you have the "free" Kohl's cash.
Like I said - I get the angst over alot of things here but to me this is just everyday business by a major corporation.
- In the Parks
- Yes
I took advantage of the free gift card deal.
Simple answer to your question: supply & demand.
- In the Parks
- Yes
HM Spectre
Well-Known Member
Agreed... it's just disappointing to see WDW being run that way, especially when they just hiked prices in June. It used to be that tickets would rise with inflation (and quality of product for that matter); now we're seeing them rise because they think they can get away with it. It doesn't help that it's being done to massage their numbers in response to the waste that is MM+. They've already increased ticket pricing in February and this promo runs out in June. What's to stop them from hiking prices in June as normal and running another promo to replace this to try to sweep it under the rug in the same way?
It might be "everyday business" for WDW these days, but it's a pretty lousy way to run a business in general.
Cmdr_Crimson
Well-Known Member
I have no doubt this is not the only price hike we are seeing in 2014 and the truth is they CAN get away with it - for now at least. Why does a sterling silver bracelet cost $275 at Tiffany but $60 at Kohl's? Disney is a brand and we pay for that brand and they have been able to successfully equate that brand with quality and incredible show over time. Disney's brand loyalty is incredibly powerful - as some have said its sort of become something you're just supposed to do at least once in life. They've shuttered more than they have built, they've raised prices on everything time and again and yet they're not seeing the parks slow - the parks are busier than ever. They hiked prices to cover for MM+'s shortcomings and because the increase they're going to get from everyone who is still going to go will far outweigh the percentage of people that feel this latest price hike is the breaking point for them. It's a terribly short sighted way to run things...if running a theme park is the business your company is in. I'm not really sure that's the business Disney feels they are in though.
Lucky
Well-Known Member
I agree but the strong brand loyalty was built up over time partly by not trying to extract every dollar they could from guests. So the question is whether current management is running down that loyalty to benefit themselves.
I agree that is the question - I think its safe to say at best its a push right now. They're alienating a portion of the long time consumers who post on forums like this and experienced the reasons why the brand is what it is today and they're building the brand with people who have never been to the parks before and have a great time and have the current state of things as their baseline to operate from. I would certainly agree they are sacrificing long term growth for current profit because if they did take less profit now to continue on making the "Disney difference" you would think they would not only continue to please their long time customers but also continue to build that amazing brand loyalty with the next set as well.
The problem is that takes money, it takes effort and it means smaller bonuses at the top and smaller numbers on the bottom line for wall street and I'm sure they've got someone who made up a spreadsheet showing how they don't need to worry about future growth because they have enough people already they can just squeeze more out of. There's some truth in that but its not infinite and more than likely the people who are benefiting now from this method of operation will be long gone by the time those decisions really hit home.
boufa
Well-Known Member
I love some of the small minded views. Many here (a lot of people) seem to think that Disney execs, and marketing execs come to work each day with no idea what they are going to do... have a few meetings after reading these forums, and then make decisions. I highly doubt that is how it works.
Do you really think that this discount offer was done 3 days after the increase in "reaction to the outrage over the price increase"? I am sure that when the price increase was decided on (and it wasn't the day before the information leaked out) that this discount was figured in the plans.
Second point... "Disney is making this discount seem like the greatest thing ever" Yup, exactly, they are not saying they actually believe it, they are spinning it. Don't ever take marketing at its word. Especially on feelings type statements. It would be completely appropriate if they were, for example, to cut Free Dining to make it breakfast only, and then called it Enhanced Dining. Its their job to make poo, sound like gold. A great example of (non-disney) marketing is Chocolate Diamonds... they used to be industrial quality cheap diamond waste, and now according to marketing, every woman wants them, and is "special" because of its rich color... when in reality they should be on drill bits not wedding rings.
Do you really think that this discount offer was done 3 days after the increase in "reaction to the outrage over the price increase"? I am sure that when the price increase was decided on (and it wasn't the day before the information leaked out) that this discount was figured in the plans.
Second point... "Disney is making this discount seem like the greatest thing ever" Yup, exactly, they are not saying they actually believe it, they are spinning it. Don't ever take marketing at its word. Especially on feelings type statements. It would be completely appropriate if they were, for example, to cut Free Dining to make it breakfast only, and then called it Enhanced Dining. Its their job to make poo, sound like gold. A great example of (non-disney) marketing is Chocolate Diamonds... they used to be industrial quality cheap diamond waste, and now according to marketing, every woman wants them, and is "special" because of its rich color... when in reality they should be on drill bits not wedding rings.
disneyflush
Well-Known Member
What if they announced that beginning in 2015 a 1 day park pass would be $199. Would you rush to take your vacation this year at the bargain price of $99/day before prices got really crazy and out of line? If Disney doubled the price to $199 would attendance take a 50% cut to even out the revenue? Just curious on thoughts from educated Disney consumers.