I would disagree with this. I think in the past this may have been a reason for simulators, and I know that this kind of update has been bandied about for Star Tours almost since it was opened. But it's never happened. The film and presentation a simulator opens with is the film and presentation it eventually closes with. Although the cost of a new film and programming are low compared to building a new ride, so is the benefit. If you changed out the film in Star Tours, for example, but didn't really alter the experience otherwise, would it significantly boost ridership? Maybe curiosity would have an effect in the short term, but my guess is that it would soon return to pre-upgrade levels, and I suspect this is why Star Tours has never been upgraded.