It's more aesthetically pleasing than the Riviera build-out with a much more substantial lobby, has a better location as you mentioned, and comes with none of the re-sale restrictions that Riviera has. I think it will fly off the shelves as fast as they want it to (depending on how they price it and/or incentivise).
For clarity there has not been an official announcement whether new or old association to know if it will have resale restrictions.
But yes, it should sell well assuming there are no surprises with annual dues, and there shouldn't be given the existing resort and tower structure.
I don't think incentives will be aggressive and that Disney will happy to sit and sell over year's, like Riviera. I'll do on hill that Disney has been okay with Riviera pace because it's great to slays have an EPCOT resort to sell. Fort Wilderness, on the other hand, is a disaster.