New Magical Gatherings Commercial

SewIn2Disney

SewIn2Disney

Well-Known Member
Original Poster
Hi
I apoligize if this has been posted already but...

Has anyone seen the new Magical Gatherings commercials?
I'm watching 7th Heaven right now and before the first commercial break they said "7th Heaven is brought to you by Walt Disney World" and I started freaking out (b/c it was wdw) and the commercial started with the chant from the circle of life song from Lion King and it showd a few scenes from WDW and ended with a father holding his son in the air (Like they do with Simba) and the narrorator says "plan a magical gathering with your circle of friends and family" (or something to that effect)

then.....
two commercials later there was another WDW commercial! This one shows four kids exiting M:S and their parents ask them how the ride was. the kids anwser that it was no big deal, not really fast or exciting so the parents ride it. The next scene shows the parents screaming for their lives on the ride. It's really cute.

They're basically good commercials but I had one thought. I thought that Magical Gatherings only benifited those traveling in larger groups (ie family reuinions...) but this just showed a "normal" sized family. Nothing big. Did they change their target audience for Magical Gatherings or did I just take it the wrong way?
 
A

attisb

New Member
The Magical Gathering commercial shows a family meeting with the grandparents and such. This is Disney's target audience. Not really giant families gatherings.
 
CTXRover

CTXRover

Well-Known Member
I could be wrong, but this is my most current understanding of this marketing strategy/celebration. I think "Magical Gatherings" is for anyone and everyone. It is coming to Walt Disney World with those you care about from 2 people to 22 people or more and planning it using special online services, etc. However, groups of 8 or more are considered a "Grand Gathering" and thus are eligible for all the special 'big group' plannings such as VIP seating, dining, special resort reservations, group parties, etc.

So in short, Magical Gatherings is a name of a marketing strategy. The actual new benefits is called a "Grand Gathering", part of the bigger "Magical Gathering". I just recently got this from looking at www.disneyworld.com and clicking on "Magical Gatherings" icon. But in hindsight, I think the bigger strategy is to entice family gatherings of all sizes to come to WDW. :)

Thanks for the commercial info! :D
 
G

General Grizz

New Member
Did Rasulo have a big part in this?

If so, GO RASULO!!!!!!

Because I'm more excited about Disney than I have been in years.

It's so thrilling!! :sohappy: :sohappy: :sohappy:
 
CTXRover

CTXRover

Well-Known Member
Originally posted by grizzlyhall
Did Rasulo have a big part in this?

If so, GO RASULO!!!!!!

Because I'm more excited about Disney than I have been in years.

It's so thrilling!! :sohappy: :sohappy: :sohappy:
Click to expand...

I don't know if this was Rasulo's doing or not (although there seems to be a lot of refocusing on the theme parks since Pressler left, so I wouldn't be surprised if he was involved somehow), but whoever did come up with this should get a raise.

Re-emphasizing the very reason Walt ever wanted to build a theme park is just what Disney needs to be and should be doing. It's not just a gimick with a parade or building a giant hat of which you can spread photos of across the globe (although 100YOM was a very important anniversary). It's great to see them focusing on the entire "family" aspect of a Disney vacation. That is what makes Disney so special and different than any other theme park resort. The focus on family, the bringing together of families, and the providing of entertainment that can be enjoyed from ages 1-101, TOGETHER. I love this new marketing strategy. Afterall, where else besides Disney should your family and closest loved ones come together ;)
 
Maerj

Maerj

Well-Known Member
Best of all, these new commercials are entertaining and funny! I love the Lion King one, :lol:

Big question though: Will there be a Magical Gatherings free DVD to promote it? If so, when will they be available?
 
SewIn2Disney

SewIn2Disney

Well-Known Member
Original Poster
Originally posted by CTXRover


So in short, Magical Gatherings is a name of a marketing strategy. The actual new benefits is called a "Grand Gathering", part of the bigger "Magical Gathering". I just recently got this from looking at www.disneyworld.com and clicking on "Magical Gatherings" icon. But in hindsight, I think the bigger strategy is to entice family gatherings of all sizes to come to WDW. :)
Click to expand...

Ahhhh... now I understand. Thanks. I guess I was confusing the two aspects of this. That makes more sence though.

Thank you!:sohappy:
 
SewIn2Disney

SewIn2Disney

Well-Known Member
Original Poster
Originally posted by Maerj


Big question though: Will there be a Magical Gatherings free DVD to promote it? If so, when will they be available?
Click to expand...

That's not the big question....that's the Most Important Question. Lol. They haven't had a new DVD/Video in probably about a year now (at least it feels that way) and I'm in the mood for a new one. They should put the commercials on the DVD too. Kind of like an added feature. If they have them on the website they should be able to put them on the DVD. Just my two cents though.
 
Maerj

Maerj

Well-Known Member
Originally posted by SewIn2Disney
That's not the big question....that's the Most Important Question. Lol. They haven't had a new DVD/Video in probably about a year now (at least it feels that way) and I'm in the mood for a new one. They should put the commercials on the DVD too. Kind of like an added feature. If they have them on the website they should be able to put them on the DVD. Just my two cents though.
Click to expand...

LOL, yep it is most important! I think that they should have put the commercials on the first DVD as well. Why not? Its free advertising and we'd love to have them. It'd be like our own "lil souvenier."
 
G

General Grizz

New Member
Originally posted by CTXRover
Re-emphasizing the very reason Walt ever wanted to build a theme park is just what Disney needs to be and should be doing.
Click to expand...

:sohappy: :sohappy: :sohappy:

AMEN!!

:sohappy: :sohappy: :sohappy:

Rasulo gets big brownie points.

Also his idea of keeping classics yet adding new experiences. THAT'S something to really applaud. :D
 
DMC-12

DMC-12

It's HarmonioUS, NOT HarmoniYOU.
I saw the Lion King Commerical during the local news earlier this evening.

It was pretty good... and the end graphic is the same as the "Where magic lives" spots... just "Where Magic Lives" Has been replaced by "Magical Gatherings". :)
 
SewIn2Disney

SewIn2Disney

Well-Known Member
Original Poster
My mom just called me to tell me she saw both of these commercials during Jepoardy. She was trying to brag but I saw them first....:)

Aaaahhhhh...As i'm typing this the M:S commercial is on and I'm squealing!!! Yay!
 
wdwhoneymooner

wdwhoneymooner

Well-Known Member
Saw another Magical Gatherings commercial this morning - the one with 4 ladies @ EPCOT and their husbands @ "Tower of Terror". Funny stuff! :lol:
 

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