I don't really think it is an obsession with a letter as much as it is an obsession with quality. Wouldn't it be great if the brand new Little Mermaid attraction was built with the same level of detail as past E-Tickets such as Haunted Mansion, Pirates, Jungle Cruise, 20K Leagues, or Splash Mountain? Instead we are getting a nice C+ ticket dark ride with an E-ticket facade...
I've been on the new Little Mermaid ride at least a dozen times over the past few months. I know what it's like. And let me tell you the best of the YouTube videos don't do it justice, or capture all the rockwork, scenery and digital projection effects you experience around your clamshell.
The ride itself compares very favorably with Mansion, Jungle Cruise and the Submarine Voyage. The animatronics in Mermaid are much more advanced and impressive than anything you'd find in Mansion or Jungle Cruise, particularly. (Ever really looked at the Mansion effects? They are
very basic animatronics who need all that darkness and cheesecloth hanging in front of them to make them look better.) And at least at WDW where they only operate the Stretch Room scene when it suits their fancy, the pre-show and build up of Mansion's ride experience can be cut very short quite often. The Jungle Cruise is a hokey animatronic experience by 21st century standards, only brought to life by the wise cracking skipper.
Now, Pirates and Splash are different things entirely, and clearly a much bigger ride experience than Mermaid. Mainly because they have not only a full slate of very advanced animatronics like Mermaid has, but they also offer physical thrills and G forces, and a physically larger set to house it all.
But Mermaid compared to Mansion or Jungle, or Subs or Small World? The rides compare quite favorably, actually.
In the 21st century I don't know that Jungle Cruise or even Mansion or Submarines could be considered an E Ticket. I would think they are solid D Tickets, and Little Mermaid is a solid D Ticket also. It's dramatically bigger and bolder and more sophisticated than the original Fantasyland dark rides like Peter Pan, Pooh, or Snow White.