It is not just marketing though. I mean, it is but as a group of professionals they can only market what they are told to and are given as ...marketable. Which is....this.
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News New Kid Zones and Character Experiences Coming to Walt Disney World Summer 2025
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It is not just marketing though. I mean, it is but as a group of professionals they can only market what they are told to and are given as ...marketable. Which is....this.
Sir_Cliff
Well-Known Member
It's more that the 25th was perhaps the biggest celebration in WDW's history. This is a very targeted, short summer summer promotion for families with kids aged 3-9 offering some discounts and extra entertainment. Of course this is not up there with what they did for the 25th anniversary.
This is, again, where it gets hard to know what to think of the criticism. There seems so little middle ground between the greatest thing ever and nothing.
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Test Track and Parade opening as a part of it would have been a start.
The current marketing malaise is not recent.
Sir_Cliff
Well-Known Member
Test Track as part of Cool Kid Summer? I don't think it's targeted at the same demographic.
As for the parade, that will technically open at the same time as this promotion is happening, but I don't think they want to tie it to a promotion narrowly aimed at families with kids aged 3-9.
AidenRodriguez731
Well-Known Member
You are a sack of fun.
The parachute thing is an immensly popular childrens activity. Everyone I know has fond memories of the parachute game in gym class. Sure it's easy to do but the important part is its a more universal experience. Everyone played the parachute game and understands it so the staff dont have to explain a ton of rules and can get right into the fun... thats the point. Kids games are inherently easy to play and learn and yes technically cheap to reproduce.
AidenRodriguez731
Well-Known Member
They gave an underutilized space a better purpose that is fun for everyone, creates core memories, and is a great break from the sun and waiting in lines. And you want what exactly?
A new ride that the little kids will have to wait in line for? Do you understand kids? Truly.
They've just announced a pretty massive slate of new rides for Disney World.
8 of them if you don't want to count Dinosaur turning into Indiana Jones or Muppets takeover of RNRC.
3/4 new shows as well.
A new refurb is coming out this summer. ALL of the parks are getting something in the next 5 or so years. Expanded character M&Gs. Performers and roaming characters.
And you sit here complaining.
So what do you want to open this year that would have made you happy?
Andrew C
You know what's funny?
You mean the underutilized space they just built? What I want is something Disney will not provide. Also, "core memories" is an overused term, and also not something I would apply to this particular event.
Yes, well, at least my two children...and my nieces, nephews, etc.
Have they? You mean the ones I am not fond of either?
I am already on record stating that Disney has taken a path that I do not like or support. Which is fine. They made choices, and so have I.
AidenRodriguez731
Well-Known Member
Well yeah. I expect you wouldn't have core memories from playing your favorite childhood games with Goofy but kids will.
8 rides in ~5 years is a pretty significant slate even if you want to be humbug about it and say you don't like half of them,
TheMaxRebo
Well-Known Member
It was included in the post about Cool Kid Summer but mentioned as like "this is coming too this summer", so not explicitly part of Cool Kid Summer but looped in moreso than TT3.0
Andrew C
You know what's funny?
AidenRodriguez731
Well-Known Member
What is the context? And I ask again what would have made you happy?
Test Track as substance for Summer marketing for something new at WDW.
Yeah
...3-9 year olds and their families find parades a non-starter.
The main ad for this literally revived around a parent nostalgiac for watching a parade as a kid now with their kid. It would have been a perfect time.
Come on now.
Across 4 theme parks, 8 rides in 5 years as your competition keeps the same rate, not including and while building an entirely new theme park resort complex is hot garbage.
It is not even good from their own standards.
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ToTBellHop
Well-Known Member
Something tells me you haven’t seen the new light-up Spaceship Earth Mickey popcorn bucket. That will bring ALL the boys to the yard.
They are pulling out all the stops this time. There’s never been a better time to visit the Most Magical Place on Earth!
Chi84
Premium Member
Oh give ‘em a break. Things must be dramatically improving at WDW if they’re over here criticizing a toddler dance party.
Kids need to expend energy and they love characters. My grandkids (6, 4 and 2) would have a great time doing this.
Not everything has to be for everybody.
Sir_Cliff
Well-Known Member
Is this line of complaint that Disney should have sped up production and rehearsals of the new parade so they could have launched it as part of the Cool Kid Summer promotion?
I mean, it would have been nice if they had launched a new nighttime parade years ago, but this seems a weak critique of this specific promotion to me. The new parade is coming in July and, if I were in their marketing department, I would probably advise them to promote it as a new offering in its own right, along with the new Test Track.
It just seems like people are throwing everything into their comments on this very narrowly targeted summer promotion. They should have built more rides, the parade should have been ready earlier, why doesn't Batman dance anymore, etc.
Again, not critiquing marketing. They are miracle workers with what is given.
No one threw anything. Posters asked questions and obvious responses were given.
Test track and parade were not ready.
not marketing's fault, but
the result is the result.
They really would have loved an entire pavilion dedicated to Play.
Chi84
Premium Member
They would. And then people who couldn’t drag their kids out of it would have criticized Disney for building a play pavillion to eat up their time instead of more expensive rides. I didn’t join this site yesterday.