Remember when all we had to worry about was where they could jam in more cupcake parties? Now that they have maximized that particular revenue stream(parades and fireworks) they are looking for every conceivable place they can fire mickey waffles down guests wide open maws.
Private Disney Conversation:
Guy 1: We need more monies. What time of the day isn't being properly monetized?
Guy 2: How about early mornings at Hollywood Studios?
Guy 1: Great idea.
Guy 2: We can let guests in two hours early, have a nice buffet, let them ride all 4 of DHS top tier attractions before the park opens to regular guests! That sounds like a decent value.
Guy 1: How about no, Scott? Let's do breakfast at the ABC Commissary, no one eats there anyway. Some mickey waffles and stale bagels. Those are cheap to make. Then we only allow them access to Star Tours and Toy Story. And we charge them $70pp. This way each family is ponying up another $300. That's like, all profit!!!
Guy 2: Wow guy 1, you really think guests will go for that? Doesn't sound like a very good value.
Guy 1: Of course. Those morons love "exclusive" experiences. Plus they are getting our premium buffet. They already pay $45pp for those waffles. What's another $25?
Guy 2: Wow, Guy 1, you're the best there is.
Disney Publicly: "Look at this great new experience idiots valued memory making guests! For the low low price of $69.99 you can bring your entire family and make wonderful memories while riding 2 of Disney Worlds most popular attractions! Breakfast at ABC Commissary included!!!"