In recent months, there have been signs that Shell was no longer in favor with Comcast leadership. After gaining oversight of the television division, Shell imposed an unpopular reorganization, and he has also been waging an uphill struggle to launch and grow the Peacock streaming service. He was perceived as “a loose cannon who had no filter,” says one longtime NBCU executive. (Shell had the nickname “shooter” earlier in his career because of a habit of shooting from the hip.) Volatile former MSNBC anchor Keith Olbermann has been repeatedly calling Shell a liar online in recent days.
An industry source says when Comcast’s Brian Roberts engaged in merger talks with Paramount Global chairwoman Shari Redstone in 2021, he offered to put Paramount president and CEO Bob Bakish in charge of the combined companies (though Roberts wanted ultimate control). In 2022, Roberts explored a merger of NBCU with the gaming company Electronic Arts that would have put EA CEO Andrew Wilson in charge.
Increasingly anxious, an industry source says, Shell started spending more time in New York in an attempt to shore up his relationship with Roberts.