The last time I went, it was my young daughter's birthday. I plastered her from head to foot in birthday stuff so that she'd get a lot of attention from the CMs, but to my surprise, almost no one said anything. I found myself prodding people -- hey, it's her birthday today! -- and then they'd often say, 'happy birthday, princess' (although she hates being called 'princess,' but anyway). I wonder if the special attention thing is dying out. I was really disappointed. Didn't really inspire me to do it again.