Monorail Black to get Star Wars promo window decoration

[rucifee]

PHOTOS - Monorail Black Star Wars The Force Awakens

Meh. It wouldn't have cost them much more to do it right:

 

[GhostHost1000]

Meh. It wouldn't have cost them much more to do it right:

but then when they crash.. they'd have to replace the wrap as well so... lol

 

[JohnD]

I'll take it. I'm all for not covering up that glorious black stripe.

Put me in the minority. I like the understated look. Although, they could have used red or green and tied the colors in with a lightsaber.

 

[rucifee]

but then when they crash.. they'd have to replace the wrap as well so... lol

Shoot, you're right! I bet that's why they blocked it!

 

[GhostHost1000]

why not build new modern monorails that allow for the colors and displays the change all over the body

 

[DisneyFans4Life]

I would have preferred to wrap the entire thing, but the windows look good.

 

[Jahona]

Meh. It wouldn't have cost them much more to do it right:

Actually it would. Window Clings are fairly easy to accomplish. The templates are straight forward. When you do a full wrap you have several creative complications to solve. I've not worked on a wrap for a monorail but I have done work for box trucks, containers, and buses.

 

[rucifee]

Actually it would. Window Clings are fairly easy to accomplish. The templates are straight forward. When you do a full wrap you have several creative complications to solve. I've not worked on a wrap for a monorail but I have done work for box trucks, containers, and buses.

If your movie marketing budget was approaching $500,000,000 would you be able to get it done?

 

[zulemara]

May as well just add those stupid balloons and their journey towards the lameness will be complete

 

[Next Big Thing]

Really, it's not a full wrap? How cheap and cheesy. They really do invest as little as possible in the monorail system, even when they use it for advertisement. So sad.

You do realize it's the movie studio that pays for the wrap, right?

 

[rucifee]

You do realize it'd the movie studio that pays for the wrap, right?

Yes.

 

[Next Big Thing]

Yes.

Then you'd also know that Star Wars doesn't need the in your face promotion the previous wraps have been like. The Star Wars name sells itself and it's much classier not having a monorail garishly wrapped.

 

[Jahona]

If your movie marketing budget was approaching $500,000,000 would you be able to get it done?

Marketing had a budget of roughly 200 million dollars. Figure most of that was for paid tv spots and trailers. Windows on the monorail installed 24 days before the film was probably a later decision with funds left over after the initial expenditures.

 

[rucifee]

Then you'd also know that Star Wars doesn't need the in your face promotion the previous wraps have been like. The Star Wars name sells itself and it's much classier not having a monorail garishly wrapped.

Is that why TWDC has spent more than $200 million dollars in advertising?

 

[Next Big Thing]

Is that why TWDC has spent more than $500 million dollars in advertising?

Like someone has said above, it's 24 days before the movie is releasing to theatres. This was likely an afterthought.

 

[rucifee]

Marketing had a budget of roughly 200 million dollars. Figure most of that was for paid tv spots and trailers. Windows on the monorail installed 24 days before the film was probably a later decision with funds left over after the initial expenditures.

You're right, my mistake. It was "only" $200 million dollars.

 

[rucifee]

Like someone has said above, it's 24 days before the movie is releasing to theatres. This was likely an afterthought.

No doubt.

 

[Jahona]

You're right, my mistake. It was "only" $200 million dollars.

It might shock you to know that 200 million today doesn't go as far as you might think.
Here is a decent article about the cost of marketing.
http://www.hollywoodreporter.com/news/200-million-rising-hollywood-struggles-721818

When you pay 300,000 for just a single showing of a 30 second TV spot, you can go through your budget quick.

 

[monothingie]

I like it. It really brings out the rust showing from the access panels.

 

[ABQ]

I like it. It really brings out the rust showing from the access panels.

I saw that as well, but then thought, hmm, sort of looks like the vehicles from the original movie. I mean, cruising around a dust bowl doesn't leave most vehicles looking pristine. I know, I know, I should be completely disheartened with the condition of the monorail(s) and I am, but meh.