Mickey’s 90th Anniversary, A Total Bust (For Disneyland)

Sharon&Susan

Well-Known Member
Original Poster
Did anything good at Disneyland come out of the 90th anniversary of the creation of the rodent known as Mickey Mouse? There was the awful show known as Mickey’s Mix Magic, the Pop Up Disney another attempt by Disney to be hip with the kids on their portables that surf the World Wide Web with their Instagrams who go gaga over purple walls, an off model mural at Toontown, Honda product placement, and Mickey merch being sold in the Main Street Cinema.

What a ratty celebration for an American icon.
 

Tony the Tigger

Well-Known Member
Mickey Mouse is dead. Marvel, Star Wars, the Simpsons, and Pixar characters are the icons of Disney now.
606BDC7D-2DB5-4337-84A4-1B74F925E228.jpeg
 

Miru

Well-Known Member
Did anything good at Disneyland come out of the 90th anniversary of the creation of the rodent known as Mickey Mouse? There was the awful show known as Mickey’s Mix Magic, the Pop Up Disney another attempt by Disney to be hip with the kids on their portables that surf the World Wide Web with their Instagrams who go gaga over purple walls, an off model mural at Toontown, Honda product placement, and Mickey merch being sold in the Main Street Cinema.

What a ratty celebration for an American icon.
The twilight years of Iger’s reign have proven to be even worse than Eisner.
 

captveg

Well-Known Member
Younger generations know Mickey as an icon/symbol but otherwise largely have little knowledge of the films, comics, tv shows, etc. he has been in. He's a mascot to people moreso than a character. Superman is also pushing that boundary of the cliché surface level aspects of the character dominating the pop cultural iconography when there have been notable variations, eras, adventures, and so on. What results is that aside from tattoos and t-shirts most people are wholly unfamiliar with decades worth of history for Mickey. He's a big deal for secret silhouette hunters in theme parks and such, but has little resonance otherwise for the masses. Maybe M&MRR will turn the tide back in this regard, but I have my doubts.
 

socalifornian

Well-Known Member
The twilight years of Iger’s reign have proven to be even worse than Eisner.
Can’t forget Shanghai - rumored to be so over budget that they could’ve rebuilt DCA 1.0, dtd, the grand, and still have money leftover from that proverbial pot of extra cash it needed. This is with accounting for inflation. On top of that it received a relatively quick expansion
 

fctiger

Well-Known Member
Honestly I only remember it because the monorail has a promotion for it. But outside of that I wouldn't even have known they were celebrating it. I think GE has just taken all the attention away from everything else right now. If it was next year or the year before maybe there would be more of a focus.
 

truecoat

Well-Known Member
Can’t forget Shanghai - rumored to be so over budget that they could’ve rebuilt DCA 1.0, dtd, the grand, and still have money leftover from that proverbial pot of extra cash it needed. This is with accounting for inflation. On top of that it received a relatively quick expansion

I thought the expansion was essentially just delayed from opening day and not really an expansion.
 

BrianLo

Well-Known Member
Can’t forget Shanghai - rumored to be so over budget that they could’ve rebuilt DCA 1.0, dtd, the grand, and still have money leftover from that proverbial pot of extra cash it needed. This is with accounting for inflation. On top of that it received a relatively quick expansion

Shanghai was/is quite quickly profitable. DCA 1.0, HKDL, WDSP invariably struggled to be or were not. Soooo......?

The narrative that Shanghai was a poor decision died in 2016. Not denying there weren't serious issues all along the way (including an 800million 'expansion' package that was actually just to overcome budget constraints) but it is definitely now considered a success for Iger.

I thought the expansion was essentially just delayed from opening day and not really an expansion.

Yup, the Toy story expansion was legitimately because they were locked out of building it by the 5 year exclusivity agreement with Hong Kong. They literally announced the thing days after that agreement ended (6 months into Shanghai's first year of operations).

They even built the retail and washroom at opening and just half-assed it and pretended like it wasn't for the expansion.

Zootopia is an actual 'new' expansion. Obviously because the movie post-dates the design of the park entirely.
 
Last edited:

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom