Now granted what I'm about to say is a small sample. But the last few times at the magic kingdom for us, 2014, 15, 16, mermaid was a walk on. In 2014 it was the middle of the summer, in the middle of the day, peak time. We went to mermaid and we saw 1 other guy with his kid, the entire queue and ride. It was one of the strangest things I've ever seen. I have video and pics someplace as I had to record it. So I haven't seen the target demographic really caring about it. It could have been a ride for the ages but they wet the bed. Which seems all to common in modern Disney.