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When we were last at Disney in October, I think I was stopped at every park but Hollywood Studios. I did answer a few though since I'm sure these guys have some kind of quota and I wanted to help them out.
It seems there have been more surveys when leaving the parks (cast members with ipads with surveys on them). I have no problem with them, and I usually don't mind doing them since I know how annoying it can be to get people to do a quick survey (thank you Communication Studies degree).
What type of questions were asked regarding EMHs? I have a feeling that EMHs - at least evening will be going away soon and instead resort guests will get more FP+ selections.
I am not sure how they select people. But the bulk of the "disney research" CMs stand around the ticket gate and randomly approach people as they enter and exit. At EPCOT - they usually stand around the photo grave. I try to do the surveys when asked - that is how you get the pin codes (I think)>
We were stopped 3 or 4 times during our trip. The first time was a survey specific to Monsters Inc attraction as we came out, we were quizzed on our experience at Bongo's Cuban cafe in DD, then I was asked to give my email address. That resulted in me getting an email survey when I got back home.
I also don't mind doing the surveys for the most part as I like to think my voice is heard (as well as writing emails). I noticed it didn't matter if I looked at them or not for them to ask us to stop. One of the times the BF and I were talking and I didn't even notice the CM until they stepped in front of me.
I'm hoping to get a code one day so I keep clicking links and taking surveys.