Received this survey from WDW today about Lights, Motor, Action. They wanted a kids view of promoting the new attraction. (I took it for my kid.) Thought this was some interesting information to share.
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Page 1
Now we would like you to think about a new attraction at Walt Disney World<sup>®</sup> Resort called Lights! Motors! Action! Extreme Stunt Show.
Think spy movie, with car chases, cycles, jet skis, stunts, explosions and fireballs right in front of you. All taking place on a movie set resembling a European village.
Which of these ideas for the logo of this new attraction do you like better?
<script> if(index==0) { document.write("Car Chase Logo Idea:
\"Lights! Motors! Action! Extreme Stunt Show\"
Description: This logo would look like the titles from a Hollywood car chase movie.
Surf Logo Idea:
\"LMAX\"
Description: LMAX stands for \"Lights! Motors! Action! Extreme Stunt Show\". This logo would look like a logo you'd see on board shorts or in a surf store.
"); } else { document.write("Surf Logo Idea:
\"LMAX\"
Description: LMAX stands for \"Lights! Motors! Action! Extreme Stunt Show\". This logo would look like a logo you'd see on board shorts or in a surf store.
Car Chase Logo Idea:
\"Lights! Motors! Action! Extreme Stunt Show\"
Description: This logo would look like the titles from a Hollywood car chase movie.
"); } </script> Surf Logo Idea:
"LMAX"
Description: LMAX stands for "Lights! Motors! Action! Extreme Stunt Show". This logo would look like a logo you'd see on board shorts or in a surf store.
Car Chase Logo Idea:
"Lights! Motors! Action! Extreme Stunt Show"
Description: This logo would look like the titles from a Hollywood car chase movie.
-----------------------------------------
Page 2
Below is an idea for a commercial that you might see on TV or in the movie theater and for a web site that would be about the Lights! Motors! Action! Extreme Stunt Show. After you finish reading about the commercial and web site, we'd like to ask you a few questions about them.
Big IDEA: Fixing up cars taken to the extreme - think Lindsey Lohan walking into the American Chopper shop.
TV COMMERCIAL CONCEPT: An attractive female driver with attitude wheels into a custom automotive chop shop. At first, the mechanics turn their heads to check her out. Then, she starts ripping through a list of outrageous changes she wants made to the car. She really knows her stuff. The mechanics are like..."What are you? Some kind of stunt driver?" Turns out... she is.
WEB SITE CONCEPT: Go to a virtual garage and "trick-out" your own stunt vehicle. You then use the car you created to attempt dangerous stunts in a virtual stunt show. If you fail, keep trying. You can keep customizing your car until you've got what it takes.
<!-- Concept 1
Big IDEA:
Fixing up cars taken to the extreme - think Lindsey Lohan walking into the American Chopper shop.
TV COMMERCIAL CONCEPT: An attractive female driver with attitude wheels into a custom automotive chop shop. At first, the mechanics turn their heads to check her out. Then, she starts ripping through a list of outrageous changes she wants made to the car. She really knows her stuff. The mechanics are like…"What are you? Some kind of stunt driver?" Turns out… she is.
WEB SITE CONCEPT: Go to a virtual garage and "trick-out" your own stunt vehicle. You then use the car you created to attempt dangerous stunts in a virtual stunt show. If you fail, keep trying. You can keep customizing your car until you've got what it takes.
Concept 2
Big IDEA:
Get to know the real LMAX stunt crew and find out how daring they are - kind of like America's Funniest Home Videos, except all the kids are future stunt drivers.
TV COMMERCIAL CONCEPT: Home movies of kids doing normal things that turn into hilarious, and frighteningly dangerous stunts. For instance: a little girl's first bike ride without training wheels. While Dad watches, she wobbles down the street then pops a wheelie, jumps a curb and spins a 360. The words "Born to Shred" come on screen along with a current picture of a good looking female cyclist from the LMAX stunt crew. In the commercial you see a web address that leads you to a secret site.
WEB SITE CONCEPT: Hack into the stunt crew's underground web site to watch videos of stunts they're getting away with at Walt Disney World<sup>®</sup> when the parks are empty and the security cameras are rolling. Dare the crew in their Stunt Blog to do the unthinkable at Walt Disney World<sup>®</sup>. Check back every week to view the next webisode to see if they had the guts to pull it off, like ripping a jet ski down the Jungle Cruise river in the Magic Kingdom or rollerblading around the curves at Test Track.
Concept 3
Big IDEA:
Stunt drivers do outrageous things while taking their Driver's License tests.
TV COMMERCIAL CONCEPT: One of the LMAX drivers goes in to apply for a driver's license dressed in his full stunt gear. Through hidden cameras we seem him take his Testing Official on a crazy ride. Watch as he 180's into a parallel parking spot at 50 mph, rounds corners on two wheels, and performs a 3-point turn in the blink of an eye. The Testing Official screams like a little girl throughout the whole wild ride.
WEB SITE CONCEPT: Virtually test your driving skills. Earn a stunt driver's license doing insane tasks at high speeds and with complicated circumstances. For example: you try parallel parking doing 60 mph.
Concept 4
Big IDEA:
Show how close you get to action when watching LMAX live - imagine being in the middle of the movie Too Fast, Too Furious, your adrenaline will be pumping.
TV COMMERCIAL CONCEPT: At first it looks like a high-speed car chase through an old European village. A car zooms by a café and there sits a family in the middle of the chase. They look like they've been yanked right out of a theme park. Dumb t-shirts, balloons, cameras, sunglasses and even a hat with ears. The car chase action heats up, and every time the cars round a corner or race by the boat docks, this same family seems to be "right there" - in the middle of it all. They look out of place in every scene, but are having a great time watching all the action. The idea is… when you're watching LMAX your so close you feel like you're part of the movie.
WEB SITE CONCEPT: Not only are you a part of the movie - you decide how the movie gets made! You're the stunt director. Edit your own stunt sequence. When you're ready for primetime, submit you're movie to the gallery where it will be voted on by other kids. See who is the best stunt director of the week, the month, of all time!
Concept 5
Big IDEA:
Emergency! Drivers needed! See what happens when LMAX stunt drivers are put behind the wheel of Disney transportation like monorails, buses and water taxis.
TV COMMERCIAL CONCEPT: What if one day all of the Disney Tram Drivers called in sick, and the only people available to replace them were LMAX stunt drivers? And what if these new tram/stunt drivers decided to take these large trams filled with tourists and perform stunts, such as 360 burnouts, power slides and ramp jumping. Watch as the tourists get rocked, rolled and more than a little green.
WEB SITE CONCEPT: Because all of the stunt drivers from the LMAX stunt show were busy "filling-in" as tram and monorail drivers, we recruited you to do their stunts. It would be your responsibility to virtually roll cars, land jumps and drive through fire in the LMAX show online.
Concept 6
Big IDEA:
Think Grand Turismo (the PS2 game) takes over your neighborhood. The video game becomes real!
TV COMMERCIAL CONCEPT: Imagine the next great car chase video game - a world where cars race through your neighborhood, motorcycles burn rubber down your sidewalk, and jet skis catch air. Suddenly, the video game becomes the real world - it's right in front of you. The hero car is being chased and reaches a do-or-die moment with three options: 1) take a road covered by a herd of sheep… splat! 2) drive off a cliff… crash! or 3) take a rickety bridge… splash!. A web address flashes up that invites you find out how the story ends online.
WEB SITE CONCEPT: You arrive in this cool virtual world right where the TV spot left off and it's now your choice… the sheep, the cliff or the bridge? You're driving the car that is being chased. Make your choice. Make it fast. Find out if it's the right one.
-->------------------------------------------
Page 3
Now, here is another idea for a commercial that you might see on TV or in the movie theater and an idea for a web site that would be about the Lights! Motors! Action! Extreme Stunt Show.
Big IDEA:
Show how close you get to action when watching LMAX live - imagine being in the middle of the movie Too Fast, Too Furious, your adrenaline will be pumping.
TV COMMERCIAL CONCEPT: At first it looks like a high-speed car chase through an old European village. A car zooms by a café and there sits a family in the middle of the chase. They look like they've been yanked right out of a theme park. Dumb t-shirts, balloons, cameras, sunglasses and even a hat with ears. The car chase action heats up, and every time the cars round a corner or race by the boat docks, this same family seems to be "right there" - in the middle of it all. They look out of place in every scene, but are having a great time watching all the action. The idea is... when you're watching LMAX your so close you feel like you're part of the movie.
WEB SITE CONCEPT: Not only are you a part of the movie - you decide how the movie gets made! You're the stunt director. Edit your own stunt sequence. When you're ready for primetime, submit your movie to the gallery where it will be voted on by other kids. See who is the best stunt director of the week, the month, of all time!
-----------------------------------
It then asked some information about how much I use the internet, my connection, location and if I had been to WDW.
------------------------------------------------
Page 1
Now we would like you to think about a new attraction at Walt Disney World<sup>®</sup> Resort called Lights! Motors! Action! Extreme Stunt Show.
Think spy movie, with car chases, cycles, jet skis, stunts, explosions and fireballs right in front of you. All taking place on a movie set resembling a European village.
Which of these ideas for the logo of this new attraction do you like better?
<script> if(index==0) { document.write("Car Chase Logo Idea:
\"Lights! Motors! Action! Extreme Stunt Show\"
Description: This logo would look like the titles from a Hollywood car chase movie.
Surf Logo Idea:
\"LMAX\"
Description: LMAX stands for \"Lights! Motors! Action! Extreme Stunt Show\". This logo would look like a logo you'd see on board shorts or in a surf store.
"); } else { document.write("Surf Logo Idea:
\"LMAX\"
Description: LMAX stands for \"Lights! Motors! Action! Extreme Stunt Show\". This logo would look like a logo you'd see on board shorts or in a surf store.
Car Chase Logo Idea:
\"Lights! Motors! Action! Extreme Stunt Show\"
Description: This logo would look like the titles from a Hollywood car chase movie.
"); } </script> Surf Logo Idea:
"LMAX"
Description: LMAX stands for "Lights! Motors! Action! Extreme Stunt Show". This logo would look like a logo you'd see on board shorts or in a surf store.
Car Chase Logo Idea:
"Lights! Motors! Action! Extreme Stunt Show"
Description: This logo would look like the titles from a Hollywood car chase movie.
-----------------------------------------
Page 2
Below is an idea for a commercial that you might see on TV or in the movie theater and for a web site that would be about the Lights! Motors! Action! Extreme Stunt Show. After you finish reading about the commercial and web site, we'd like to ask you a few questions about them.
Big IDEA: Fixing up cars taken to the extreme - think Lindsey Lohan walking into the American Chopper shop.
TV COMMERCIAL CONCEPT: An attractive female driver with attitude wheels into a custom automotive chop shop. At first, the mechanics turn their heads to check her out. Then, she starts ripping through a list of outrageous changes she wants made to the car. She really knows her stuff. The mechanics are like..."What are you? Some kind of stunt driver?" Turns out... she is.
WEB SITE CONCEPT: Go to a virtual garage and "trick-out" your own stunt vehicle. You then use the car you created to attempt dangerous stunts in a virtual stunt show. If you fail, keep trying. You can keep customizing your car until you've got what it takes.
<!-- Concept 1
Big IDEA:
Fixing up cars taken to the extreme - think Lindsey Lohan walking into the American Chopper shop.
TV COMMERCIAL CONCEPT: An attractive female driver with attitude wheels into a custom automotive chop shop. At first, the mechanics turn their heads to check her out. Then, she starts ripping through a list of outrageous changes she wants made to the car. She really knows her stuff. The mechanics are like…"What are you? Some kind of stunt driver?" Turns out… she is.
WEB SITE CONCEPT: Go to a virtual garage and "trick-out" your own stunt vehicle. You then use the car you created to attempt dangerous stunts in a virtual stunt show. If you fail, keep trying. You can keep customizing your car until you've got what it takes.
Concept 2
Big IDEA:
Get to know the real LMAX stunt crew and find out how daring they are - kind of like America's Funniest Home Videos, except all the kids are future stunt drivers.
TV COMMERCIAL CONCEPT: Home movies of kids doing normal things that turn into hilarious, and frighteningly dangerous stunts. For instance: a little girl's first bike ride without training wheels. While Dad watches, she wobbles down the street then pops a wheelie, jumps a curb and spins a 360. The words "Born to Shred" come on screen along with a current picture of a good looking female cyclist from the LMAX stunt crew. In the commercial you see a web address that leads you to a secret site.
WEB SITE CONCEPT: Hack into the stunt crew's underground web site to watch videos of stunts they're getting away with at Walt Disney World<sup>®</sup> when the parks are empty and the security cameras are rolling. Dare the crew in their Stunt Blog to do the unthinkable at Walt Disney World<sup>®</sup>. Check back every week to view the next webisode to see if they had the guts to pull it off, like ripping a jet ski down the Jungle Cruise river in the Magic Kingdom or rollerblading around the curves at Test Track.
Concept 3
Big IDEA:
Stunt drivers do outrageous things while taking their Driver's License tests.
TV COMMERCIAL CONCEPT: One of the LMAX drivers goes in to apply for a driver's license dressed in his full stunt gear. Through hidden cameras we seem him take his Testing Official on a crazy ride. Watch as he 180's into a parallel parking spot at 50 mph, rounds corners on two wheels, and performs a 3-point turn in the blink of an eye. The Testing Official screams like a little girl throughout the whole wild ride.
WEB SITE CONCEPT: Virtually test your driving skills. Earn a stunt driver's license doing insane tasks at high speeds and with complicated circumstances. For example: you try parallel parking doing 60 mph.
Concept 4
Big IDEA:
Show how close you get to action when watching LMAX live - imagine being in the middle of the movie Too Fast, Too Furious, your adrenaline will be pumping.
TV COMMERCIAL CONCEPT: At first it looks like a high-speed car chase through an old European village. A car zooms by a café and there sits a family in the middle of the chase. They look like they've been yanked right out of a theme park. Dumb t-shirts, balloons, cameras, sunglasses and even a hat with ears. The car chase action heats up, and every time the cars round a corner or race by the boat docks, this same family seems to be "right there" - in the middle of it all. They look out of place in every scene, but are having a great time watching all the action. The idea is… when you're watching LMAX your so close you feel like you're part of the movie.
WEB SITE CONCEPT: Not only are you a part of the movie - you decide how the movie gets made! You're the stunt director. Edit your own stunt sequence. When you're ready for primetime, submit you're movie to the gallery where it will be voted on by other kids. See who is the best stunt director of the week, the month, of all time!
Concept 5
Big IDEA:
Emergency! Drivers needed! See what happens when LMAX stunt drivers are put behind the wheel of Disney transportation like monorails, buses and water taxis.
TV COMMERCIAL CONCEPT: What if one day all of the Disney Tram Drivers called in sick, and the only people available to replace them were LMAX stunt drivers? And what if these new tram/stunt drivers decided to take these large trams filled with tourists and perform stunts, such as 360 burnouts, power slides and ramp jumping. Watch as the tourists get rocked, rolled and more than a little green.
WEB SITE CONCEPT: Because all of the stunt drivers from the LMAX stunt show were busy "filling-in" as tram and monorail drivers, we recruited you to do their stunts. It would be your responsibility to virtually roll cars, land jumps and drive through fire in the LMAX show online.
Concept 6
Big IDEA:
Think Grand Turismo (the PS2 game) takes over your neighborhood. The video game becomes real!
TV COMMERCIAL CONCEPT: Imagine the next great car chase video game - a world where cars race through your neighborhood, motorcycles burn rubber down your sidewalk, and jet skis catch air. Suddenly, the video game becomes the real world - it's right in front of you. The hero car is being chased and reaches a do-or-die moment with three options: 1) take a road covered by a herd of sheep… splat! 2) drive off a cliff… crash! or 3) take a rickety bridge… splash!. A web address flashes up that invites you find out how the story ends online.
WEB SITE CONCEPT: You arrive in this cool virtual world right where the TV spot left off and it's now your choice… the sheep, the cliff or the bridge? You're driving the car that is being chased. Make your choice. Make it fast. Find out if it's the right one.
-->------------------------------------------
Page 3
Now, here is another idea for a commercial that you might see on TV or in the movie theater and an idea for a web site that would be about the Lights! Motors! Action! Extreme Stunt Show.
Big IDEA:
Show how close you get to action when watching LMAX live - imagine being in the middle of the movie Too Fast, Too Furious, your adrenaline will be pumping.
TV COMMERCIAL CONCEPT: At first it looks like a high-speed car chase through an old European village. A car zooms by a café and there sits a family in the middle of the chase. They look like they've been yanked right out of a theme park. Dumb t-shirts, balloons, cameras, sunglasses and even a hat with ears. The car chase action heats up, and every time the cars round a corner or race by the boat docks, this same family seems to be "right there" - in the middle of it all. They look out of place in every scene, but are having a great time watching all the action. The idea is... when you're watching LMAX your so close you feel like you're part of the movie.
WEB SITE CONCEPT: Not only are you a part of the movie - you decide how the movie gets made! You're the stunt director. Edit your own stunt sequence. When you're ready for primetime, submit your movie to the gallery where it will be voted on by other kids. See who is the best stunt director of the week, the month, of all time!
-----------------------------------
It then asked some information about how much I use the internet, my connection, location and if I had been to WDW.
