GoofGoof
Premium Member
Most people are going to be upset at a price increase. Nobody wants to pay more for the same product or service. That hasn’t stopped Disney and just about every other company from jacking up prices.
The idea of paying for something that was once free or included with admission is definitely harder to take for most consumers. That’s part of why Disney changed the name. Just like Disneyland had maxpass instead of calling it paid fast pass. That will fade over time as new consumers come along and old regulars get adjusted to the new norm. Lightning Lane is now just another upsell for Disney like after hours parties, fireworks viewing packages and other optional additions. Your basic park admission is becoming more like basic economy airline tickets where you get in and have access to the primary good or service (a seat on the plane or in this case access to the parks) but many upsells exist to enhance your experience if you are willing to pay the price. For airlines it’s meals and drinks on the flight, premium seats near the front with more leg room or an earlier boarding group that guarantees room for your carry on in the overhead bin. For WDW it’s front of the line access to some rides, reserved areas for shows or special ticket events that limit how many people attend.
