Layoffs

tigsmom

Well-Known Member
Original Poster
Disney lays off 100 -- falling attendance blamed
By Jeff Oliver
Sentinel Staff Writer

July 1, 2003

Walt Disney World laid off some of its craft and maintenance workers Monday for the first time in nine years, as theme-park attendance continues to languish, the company and union officials said.

The giant resort, in consultation with the workers' bargaining unit, laid off about 100 of the skilled laborers but also restored the remaining employees' 40-hour workweeks.

The decision to resort to layoffs to eliminate reduced work schedules followed a week of discussion between Disney and the Craft Maintenance Council, the umbrella group that represents the unionized workers, said Rena Callahan, a Disney spokeswoman.

The laid-off workers, mostly carpenters and decorators, constitute about 2.5 percent of the 4,000 craft and maintenance employees at Disney, which has a total work force in excess of 50,000 people.

Monday's action reversed a previous agreement between Disney and the council. That agreement, reached in March, had stipulated that union members would work, on average, 35-hour workweeks in lieu of layoffs.

Disney cut many of its employees' hours in the months following the Sept. 11, 2001, terrorist attacks, but the agreement in March had formalized Disney's right to reduce the hours of full-time employees represented by the Craft Maintenance Council. That agreement also extended the council's current contract for another year, with the promise of a 3 percent pay raise this fall.

But the council always viewed the reduced work schedules as a temporary measure, until business at the resort rebounded. The shorter workweeks threatened to affect some full-time employees' benefits and eligibility for pension credits and welfare, said Joseph Maloney, a union official in Washington, D.C.

"We were hoping it was going to be a short-term initiative," he said, but "the latest round of attendance shows there is a decrease, . . . and something had to be done."

"It's unfortunate that layoffs are inevitable," he added. "It's just attendance is low -- it's nobody's fault."

Callahan said the number of work hours lost through the layoffs would be redistributed among the remaining craft and maintenance employees. She said the layoffs were made based on seniority.

"These type of decisions are always very difficult to make," Callahan said. "This is the option that served the greater good."

The job cuts are the first involving the craft and maintenance work force at Disney World since 1994, according to Helen Corbett, a union spokeswoman.

Attendance at Disney, which began dropping in early 2001, fell even faster after the September 2001 terrorist attacks in New York and Washington, D.C., led to a nationwide slump in travel.

While many theme-park operators expected, or at least hoped, that sluggish attendance figures would improve this year with the end of the war with Iraq, an increase is now looking less likely, said Jim Cammisa, publisher of Travel Industry Indicators, an industry newsletter based in Miami.

Cammisa said that, based on hotel occupancy, tax revenue and other indicators, theme-park attendance is probably down 3 percent so far this year compared with 2002. And attendance last year was down 5 percent from 2001.
 

tigsmom

Well-Known Member
Original Poster
Originally posted by DogsRule!
attendance is low? I thought the parks were packed...thus the extended hours????

That's what I thought, too. That is why I put the article up...something just dosen't seem right. We will be there in about a month so I guess I can see for myself.
 

tigsmom

Well-Known Member
Original Poster
Originally posted by joeyjoe92979
Expect packed parks and long lines, cause thats the way its been for a quite a while now. I havnt seen a drop off in attendence.

That's good, but dosen't bode well for standing in those lines in the August sun!!

:lol: :lol:
 

Stitch79

New Member
From what I have been reading attendance is up some, but it is still below the pre-9/11 levels that Disney has been waiting for.

Hopefully people will start coming more in the late summer season.
 

BRER STITCH

Well-Known Member
:brick:

Fairy Tale Package selling out.

No rooms left in the resorts.

Can't get a PS to any of the restaurants.

Stories posted here of 1+ hours waiting time for attractions.

The Carrousel of Progress is open daily.

Ummmm......what are we missing that they aren't????????


:veryconfu
 

careship

New Member
They are doing well with the FTP however, they aren't making the money they normally do. I can see in one way that they just aren't making the money they used to and they need to be able to pay everyone. Yet, because of the FTP they are booked to capacity. Maybe they have info we don't. Like after the FTP they aren't booked up again. I feel bad that this is happening. I think they need to do something really big again to get the people there and coming back year after year again. They didn't have enough to warrant some people coming back year after year I guess. Who do we think for the lack of growth? Eisner? Pressler? The economy? The war? It's hard to say.
 
But I look at the Fairytale Package as "technically" hurting Disney to some degree. Yes, they're getting more people in the parks for longer amounts of time, but they're basically giving these people half price rooms and park passes. Granted, they might not have filled those rooms or had those extra people in the parks if they hadn't offered the package, but they still need to pay staff to clean all those extra rooms and give extra hours to CMs for the parks to cover helping the extra people, extending hours, etc. So while attendance might be "up", Disney's profit per person probably isn't "up" -- at least not as much as they'd like.

Does that make sense?
 

careship

New Member
Originally posted by Married@WDW
But I look at the Fairytale Package as "technically" hurting Disney to some degree. Yes, they're getting more people in the parks for longer amounts of time, but they're basically giving these people half price rooms and park passes. Granted, they might not have filled those rooms or had those extra people in the parks if they hadn't offered the package, but they still need to pay staff to clean all those extra rooms and give extra hours to CMs for the parks to cover helping the extra people, extending hours, etc. So while attendance might be "up", Disney's profit per person probably isn't "up" -- at least not as much as they'd like.

Does that make sense?

Hey, that's what I tried to say...

Ponders what I really did say now....Oh well, it's said.

Did I ever mention how extremely blonde I am????:D :lol: :D :lol: :D :lol: :hammer:
 
Originally posted by careship
Hey, that's what I tried to say...

Ponders what I really did say now....Oh well, it's said.

Did I ever mention how extremely blonde I am????:D :lol: :D :lol: :D :lol: :hammer:

Heehee! Careship -- your message wasn't there when I started writing -- got interupted (the nerve of some people, wanting me to actually do work instead of writing about Disney!). But great minds think alike!
 

careship

New Member
Originally posted by Married@WDW
Heehee! Careship -- your message wasn't there when I started writing -- got interupted (the nerve of some people, wanting me to actually do work instead of writing about Disney!). But great minds think alike!

Don't you just hate it when people expect you to do things outside of Disney and the boards? You'd think there'd be a fine for interrupting our wdwmagic posting...

You are right...great minds think alike....LOL
 

mandib

Member
Originally posted by DogsRule!
attendance is low? I thought the parks were packed...thus the extended hours????

That's exactly what I thought. I guess attendance just is never good enough for Disney standards!
 

Langdonj

Member
I am very sorry to hear this. All the cast members I meet at WDW are great people. I am doing my part this year, as last, and really looking forward to my week at WDW.

I hope for a recovery from these tough times in post 911 for all of our sake. :(
 

wsapooh

New Member
The 6/30 travel agent D-mail from our Disney sales rep....

Renovation Postponed at Disney's Port Orleans Resort -- Riverside

"Due to the overwhelming success of Disney’s Fairytale Vacation Package and the demand for Walt Disney World® Resort vacations this summer, additional rooms at Disney’s Port Orleans Resort -- Riverside will be made available and the previously announced renovation for Disney’s Port Orleans Resort -- Riverside is being postponed. Renovations will continue at Disney’s Port Orleans Resort -- French Quarter. "

I agree that these packages really are a double edged sword for Disney. It's packed but at a huge cost.
 

BRER STITCH

Well-Known Member
Anybody taking a trip to WDW via the Fairytale Package knows they will be spending the money they saved with this package on souvenirs and dining that they otherwise would not have been able to do.

Disney will not "lose" money on these vacationers. Rather, I would like to suggest that they will actually more than make up for it in other areas.

A family that once only stayed 4 nights in the Value resorts may now be staying 7 in a Deluxe resort. Chances are they will be eating, drinking, and shopping in the deluxe resort and the parks too! They'll be spending money for ANOTHER 3 DAYS!

I guess I'm just not worried about Disney "losing" any money on these packages. Marketing Departments all over the world know this. That's why stores issue coupons and have sales. They are VERY profitable!!!

:cool:
 

tigsmom

Well-Known Member
Original Poster
I have to agree with you. Instead of just 3 days we will be staying 7. That is a lot of extra food (4 people) and ample opportunity to shop.

I really don't think Disney is going to lose money on these packages. I know people who are going to WDW because of the FTP who weren't going to go beforehand.
 

careship

New Member
Originally posted by BRER STITCH
Anybody taking a trip to WDW via the Fairytale Package knows they will be spending the money they saved with this package on souvenirs and dining that they otherwise would not have been able to do.

Disney will not "lose" money on these vacationers. Rather, I would like to suggest that they will actually more than make up for it in other areas.

A family that once only stayed 4 nights in the Value resorts may now be staying 7 in a Deluxe resort. Chances are they will be eating, drinking, and shopping in the deluxe resort and the parks too! They'll be spending money for ANOTHER 3 DAYS!

I guess I'm just not worried about Disney "losing" any money on these packages. Marketing Departments all over the world know this. That's why stores issue coupons and have sales. They are VERY profitable!!!

:cool:

Absolutely. Not only will I spending what I saved on souveniers and the little extras, but I am coming down both in July and October due to the FTP. I was coming down for 8 days anyways might as well do it twice for what I saved. Granted, I'll be spending alot extra then I planned for just one trip by going twice, but you can't beat it. Instead of staying 8 days in a moderate or deluxe I'm going twice and staying at All-Stars Sports of which I really have grown to love with my two boys.
 

PhotoDave219

Well-Known Member
Well, IMO it looks like a revenue neutral move to me by Disney, especially with restoring hours to CM's who had them previously cut. Yeah it sucks for those who get the short end of the stick, but the rest of the employees have to survive, support families, etc.

If you only have enough work for X amount of employees and you happen to have X + 10 employees, either you can cut everyone's hours or you can cut the extra.

Bear in mind, this is only 100 people, out of the cast of thousands that are employeed by Disney. As we have all witnessed, there are some Disney employees who just need firing. Lets hope they fired the right people.

I'd be interested in feedback from CMs who might have a greater insight and understanding to the situation then i do.
 

MrPromey

Well-Known Member
Originally posted by BRER STITCH
Anybody taking a trip to WDW via the Fairytale Package knows they will be spending the money they saved with this package on souvenirs and dining that they otherwise would not have been able to do.

Disney will not "lose" money on these vacationers. Rather, I would like to suggest that they will actually more than make up for it in other areas.

A family that once only stayed 4 nights in the Value resorts may now be staying 7 in a Deluxe resort. Chances are they will be eating, drinking, and shopping in the deluxe resort and the parks too! They'll be spending money for ANOTHER 3 DAYS!

I guess I'm just not worried about Disney "losing" any money on these packages. Marketing Departments all over the world know this. That's why stores issue coupons and have sales. They are VERY profitable!!!

:cool:

Well, I think we can all see that as being the point but the value of the money they get isn’t worth as much as if you were paying full price. You said it yourself, “Anybody taking a trip to WDW via the Fairytale Package knows they will be spending the money they saved with this package on souvenirs and dining that they otherwise would not have been able to do.”. That means they are getting the same amount of money but having to do more to get it. This results in fewer profits as a result… I’m sure some people’s balance will still come out tipped at least a little bit in Disney’s favor compared with what they would otherwise have spent if not there for the additional price but for the bottom line, Disney has to start by deducting the amount they didn’t make as a result of the discounted room and ticket.

For what it is worth, most business offer sales and coupons as a lure – not a money making project in and of itself. Best Buy and Circuit City will sell new DVDs and music CDs at near cost to get you into the store in the hopes that you will buy or at least take note of (for a future visit) something more expensive. When you go to a restaurant with a buy one get one free coupon, they aren’t counting so much on the profit from that dinner so much as a method to get new people in the door for the first time…. When Disney offers the discount on the actual room and the park admission, they have just discounted two of the biggest money-makers they have. Sure, you’ll spend more on food and possibly merchandise as a result but this isn’t extra money the same way it would be if you had paid full price for everything else.

Am I making sense? I’m sure they are bringing in a lot more positive cash flow as a result of this but they net profit has to be taking a major hit in the process.
 

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