In addition to what's already been said; IMO Imagineering's effort to marry two competing concepts has resulted in a poorly executed sign. Their attempt at conveying the tone of the attraction doesn't quite work because it's not pushed to the extremes. They should have either doubled-down on the Tourist Trap silliness or dropped it altogether. The Jungle Navigation company emblem is spectacular, elegant and prestigious. The bitten paddle gag is silly and tropey and benefiting a Tourist Trap. If that was the intent; such a sign would be in high-contrast and downright tacky, designed to grab your eyes and not let go until you step inside. This sign doesn't do that. In fact it practically disappears against the building. On the flipside had they leaned on the Jungle Navigation Co. concept the results might have been more successful.
Imagine instead if the signage looked more like this:
What's the better play? I honestly don't know. The current sign doesn't work in either scenario. Should they drop the silly? Or push it to the extremes? Regardless, the the image above looks 10x better than the green on green issue they have going on right now. I would have either liked something similar to the above or a sign befitting the "World Famous" Jungle Cruise. Was the subtle native decor so bad?