CaptainAmerica
Premium Member
Moana's gimmick is Moana. Moana is Lion King-tier in terms of public consciousness. Most people under 40 have never seen Swiss Family Robinson and most of those that have find it offensive.Swiss Family is located right on the main path through the park, every guest passes it. That isn't true of Moana, which is off to the side of most guest paths. Additionally, Swiss has a clear gimmick - wandering through actually tree tops. I don't think Moana's gimmick - fountains - is anywhere near as unique or as much of a draw. Plus, Swiss is a key classic Disney attraction with a long history, although how much that counts for at this point is unclear.
(I'm not including myself in this, as I love Swiss Family Robinson despite it being a bit rapey and arguably racist.)