The "average guest" line is just an excuse to try and justify junk. If they really thought the public would be eating this up it wouldn't have been a tiny announcement at 11:40 at night. Even within the show it was more of a chore to be done than a big deal.
Jason Surrell being involved isn't going to win a lot of people over.
Not average guests, guests that wouldn't have come otherwise with Fallon fans (particularly female) Big difference. Average guests won't care one way or the other.
A brief barely mention at the beginning of The Tonight Show is not the only alternative to a blog post. At the very least there could have been a little pomp and circumstance during the show. The whole announcement came across as more of chore to be done quickly than something exciting.
Announcing it on the top rated night time show, which is it's target audience is more than most projects get, even large ones -- Kong and Diagon Alley didn't even get that at initial announcement time.
They save all the fanfare stuff until grand opening, it's a safe bet Fallon will be down in Orlando for another week of shows when its open. Don't forget Fast and Furious and Volcano Bay are also opening up that year, and make note of the lack of IOA announcements for 2017 so far... that's going to change.
Also the facade around Christmas is going to be amazing.
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