Jay Rasulo forget to do his "homework"?

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el abuelo

New Member
Original Poster
In October 2006, The Walt Disney Corporation decided to launch their new Global marketing initiative called "Where Dreams Come True". This was presented to the world press by Jay Rasulo as Chairman.

Then didn´t he check the Trade Mark rights before launching this high-profile publicity campaign? Are the shareholders expected to assume, Yes? Can a multi-billion dollar company like Disney neglect to do a simple Trade Mark check? Is it only a rumour that the Company has literally put "the cart before the horse"? Could this be defined as monumental "mis-management"? The buck is supposed to stop at the top,Mr. Rasulo. When it does, will it provide the best kind of entertainment for the Company competitors e.g. Time Warner? Who was it on the forum described Jay Rasulo as "an idiot" and that Jay´s days are numbered? Should he consider himself fortunate that the A.G.M. is tomorrow and no time for questions to be put by shareholders?
 
Iakona

Iakona

Member
el abuelo said:
In October 2006, The Walt Disney Corporation decided to launch their new Global marketing initiative called "Where Dreams Come True". This was presented to the world press by Jay Rasulo as Chairman.

Then didn´t he check the Trade Mark rights before launching this high-profile publicity campaign? Are the shareholders expected to assume, Yes? Can a multi-billion dollar company like Disney neglect to do a simple Trade Mark check? Is it only a rumour that the Company has literally put "the cart before the horse"? Could this be defined as monumental "mis-management"? The buck is supposed to stop at the top,Mr. Rasulo. When it does, will it provide the best kind of entertainment for the Company competitors e.g. Time Warner? Who was it on the forum described Jay Rasulo as "an idiot" and that Jay´s days are numbered? Should he consider himself fortunate that the A.G.M. is tomorrow and no time for questions to be put by shareholders?
Click to expand...

Is there a point to this or just a diatribe?
 
wedway71

wedway71

Well-Known Member
Wow, Sounds like Jay really peed in someones Cheerios today.

Im trying to gather what was posted. Are you stating that TWDC has infringed on a copyright of another company?Someone else has or had"A year of a million dreams" campaign?
Just curious never heard this before.:lookaroun
 
CTXRover

CTXRover

Well-Known Member
He is likely referring to this story:

http://www.itnews.com.au/newsstory.aspx?CIaNID=47043&src=site-marq

Basically, a British producer of a certain type of film had previously trademarked the phrase "A Place where Dreams Come True", which was being used by Disney as part of the Year of A Million Dreams campaign. Disney lost the case and will now use the phrase "The Place Where Dreams Come True".

The first time I heard this was apparently after Disneyland Paris had name tags with the "A place where dreams come true" written on their nametags. The tags are being replaced.

Not a big deal, and certainly not worthy of firing someone over. An honest, but unfortunate oversight. There are other things Rasulo should be worrying about that are certainly more worthy of questioning his job security.
 
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el abuelo

New Member
Original Poster
His job is guaranteed as he would cost the shareholders millions of dollars to fire & they have´t got over the multi-dollar payment to the previous chairman! Cost your comapany & shareholders & put it down an "honest, but unfortunate oversight"!
Check the basics, like those other imitations of Where Dreams Come True!
 
Tim G

Tim G

Well-Known Member
el abuelo said:
His job is guaranteed as he would cost the shareholders millions of dollars to fire & they have´t got over the multi-dollar payment to the previous chairman! Cost your comapany & shareholders & put it down an "honest, but unfortunate oversight"!
Check the basics, like those other imitations of Where Dreams Come True!
Click to expand...
Gramps... What kind of shareholders are we talking about..
 
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el abuelo

New Member
Original Poster
Quote: I assume Disney has "imagineers" that are layabouts & slackers if they think changing the "A" to "The" is distinct enough a difference to avoid another court case, probably with higher punitive damages for being stupid about it as well".
However, I believe they already have experience of "modifying" name-tags!

Was it Jays idea that "Where Dreams Come True" was a long-term marketing idea, but without a Trade Mark?
 
T

typhoonguy

New Member
el abuelo said:
Quote: I assume Disney has "imagineers" that are layabouts & slackers if they think changing the "A" to "The" is distinct enough a difference to avoid another court case, probably with higher punitive damages for being stupid about it as well".
However, I believe they already have experience of "modifying" name-tags!

Was it Jays idea that "Where Dreams Come True" was a long-term marketing idea, but without a Trade Mark?
Click to expand...
:lookaroun
 
WDWFigment

WDWFigment

Well-Known Member
I think someone as high up as Jay Rasulo can be blamed for this. I would expect this to come from someone in a much, much lower level. He can't go around the company checking everyone's work for mistakes. There is a limit to what he should do, and my bet is doing copyright research is not his job responsiblity.

Also, I would bet it isn't the imagineer's job to check if the distinction from "a" to "the" is enough...that's probably the legal team.
 
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el abuelo

New Member
Original Poster
JAY RASULO forgot to do his homework?

Guess who said, "We have done the necessary research & due diligence...
We have studied the competition". (31.1.07) Then why didn´t they Trade Mark, "Where Dreams Come True" before they rolled out their global and long-term campaign?
 
WDWFigment

WDWFigment

Well-Known Member
yes, as you said, Rasulo stated, "we have done the necessary resaerch..." We is the operative word. He may also say "we have renovated this attraction," but that doesn't mean he was down there with a wrench fixing things. He is relying on the workers below him to be competent and do their jobs when he makes these statements as a representative of WDW Parks.
 
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el abuelo

New Member
Original Poster
Disney´s executives are infamous as "control freaks". They all lost the plot from top to bottom, (executives). How many ex-employees lost their jobs for next to nothing? Not much chance of that at the top, eh? Less chance even of a disney executive ever admit to the company making a mistake. Disney work on the "principle" that they´re not guilty of anything"! (Management).
 
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el abuelo

New Member
Original Poster
Jay Rasulo forget to do his homework?

It appears Jay did indeed forget to do his homework as the Disneyland Paris Resort has been forced to remove from everywhere the slogan "Where Dreams Come True" even on the CM nametags. Not to worry, he has a reputed "top ten" attorney to revise his homework at considerable cost to the shareholders but too late to save the blushes of the fans?
 

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