You can base something upon dreams, and still be a “business”. I think people forget that. Both can and do go hand in hand.
Where were these “average families” staying at back then?
I’m asking this out of genuine curiosity, because I don’t think they were all staying at Disney resorts.. now people feel like they “must” stay at a Disney resort.. that has been one of the biggest difference that I’ve seen over the years.
Re: NJ. I bulk at the prices in Cape May and Wildwood right now.. growing up my family spent every summer in the Cape and visiting the Wildwood boardwalk, but I have a tough time justifying the prices for my own fam now. My parents sold their shore house several years ago, and now our old house, as well as most others, are replaced with new construction homes about 5x the cost of what ours was.
answers:
Back then, in the early days at Disney, people stayed at the Contemporary and Polynesian.... and it cost $38.00 to $45.00 for a Guest room. The Golf Resort was an option for a bit less. There were Hotels on International Drive and rt 192 in Kissimmee for a bit less.....
Prices in Wildwood have not increased that much... I operate in Wildwood, and we get lower income and working class Guests. They come and IF they stay at a hotel, then they have little money for much else.
As an example, I ran some "give a way" games which were designed to put prizes in the hands of the Guests. The cost to play the game was $5.-, and for that 1 price players got to play as many times as it took to win the race against others. Once they won the race, their game ended a nd they got to pick ANY PRICE from the display.
The prizes where beautiful plush animals which would cost $25.00 or more in a Disney store, or even $15.00 on the Boardwalk in Wildwood....
My cost wholesale for one of these prizes was almost the cost charged for players to play the game, and CERTAINLY get one of those prizes... so my profit line was just about zero!!
Many times a family would come up to the game, and I would explain how they get to play until each person gets the prize, and a common reaction was SHOCK that it cost $5.- to play!!!
Their face was one of terror when they heard it would cost a BIG $5.-.....
Several times I heard a reply repeating the words FIVE DOLLARS, and then adding the words "Oh God"...
I always found this hard to believe, because we made nothing running these games, and yet folks acted like it was a big deal to play...
and those who did play, somehow thought we were making a ton of money charging a BIG $5.-, without any understanding that we were going through all this effort to make NOTHING!!
This same type of game at Disney charges $5.- to play ONLY ONCE, and then there is only ONE winner and every one else gets NOTHING.
And the WINNER got a prize costing Disney LESS money them the prize which EVERYONE RECEIVED at my game!!
It was not only that the people who when to Wildwood had NO MONEY to spend, but they did not look upon their vacation to Wildwood the same way as they looked upon going to Disney World.
These same people if they were going to Disney would save money for that trip and be prepared to SPEND.
In addition WIldwood has very cheap prices on many things if you want to compare with other places...
The GOOD PIZZA in Wildwood costs about $2.25 a slice... Other parks it would be $5.00.
What would it cost at Disney??
Hotels have gone up in Wildwood, mostly because of Property Taxes...
And there business have gone up simply because they have to in effort to stay in business...
These things cannot be compared on the same level as with WDW....