I was reading an article on Laughing Place.com and I thought it was very interesting.Exspesially this paragraph.
Michael talked about franchise building and the digital decade at The Walt Disney Company. This is a form of the model Disney uses for growth which is developing new properties while finding new ways to distribute the properties. Disney is known for using films as a way to develop franchises. The problem is that the shelf life of films is short and if a there is a failure there is a major gap in the earnings of the company. This is why Disney is refocusing its efforts on developing properties on the Disney Channel. An example would be the Lizzie McGuire franchise. The Lizze McGuire franchise is repeatable with other television properties like KimPossible which was the first animated series developed for the Disney Channel. KimPossible is being supported by a range of merchandise available at Wal-Mart and even a live-action feature film. Another Disney Channel success is That’s So Raven. The greatest retail franchise is the princess line featuring princesses like Snow White, Cinderella, and Ariel. The traditional franchise engine of films churned out successes with Lilo and Stitch and Finding Nemo. The Finding Nemo franchise will be supported with plans for a sequel, TV show, consumer products, and a theme park attraction , an update of the Living Seas at Epcot, which will offer a flow of operating income.
Michael talked about franchise building and the digital decade at The Walt Disney Company. This is a form of the model Disney uses for growth which is developing new properties while finding new ways to distribute the properties. Disney is known for using films as a way to develop franchises. The problem is that the shelf life of films is short and if a there is a failure there is a major gap in the earnings of the company. This is why Disney is refocusing its efforts on developing properties on the Disney Channel. An example would be the Lizzie McGuire franchise. The Lizze McGuire franchise is repeatable with other television properties like KimPossible which was the first animated series developed for the Disney Channel. KimPossible is being supported by a range of merchandise available at Wal-Mart and even a live-action feature film. Another Disney Channel success is That’s So Raven. The greatest retail franchise is the princess line featuring princesses like Snow White, Cinderella, and Ariel. The traditional franchise engine of films churned out successes with Lilo and Stitch and Finding Nemo. The Finding Nemo franchise will be supported with plans for a sequel, TV show, consumer products, and a theme park attraction , an update of the Living Seas at Epcot, which will offer a flow of operating income.
