I HOP will be I HOb

Darkbeer1

Well-Known Member
OK, on a flight and my smartphone, so can't link to the news articles right now, but the OC Register reported is, the name WON'T change, it was simply a marketing gimmick to create social media buzz.

One restaurant on Sunset Blvd. changed its signage and was where they hosted the media. Ironically across the street to an In-n-out Burger.

So thank goodness we still have IHOP.... But Danny's offers a 15% AARP discount, plus is a LA Galaxy sponsor. :;
 

SteveBrickNJ

Well-Known Member
Original Poster

MinnieM123

Premium Member
I can't read the story. An offer to subscribe for 99 cents a month blocks it. When I tick on the upper "x" that screen is eliminated but so is the story. The online newspaper fills the screen.
If you don't mind, please take a moment to summarize the gist of the article.

Just so you know, Steve, there are a bunch of other articles (free) about what was behind the IHOB campaign, on Google today. They all say about the same thing.
 

StarWarsGirl

Well-Known Member
In the Parks
No
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SteveBrickNJ

Well-Known Member
Original Poster
I wish places would just stick to what they're good at. It seems now a days places want to be ordinary at everything instead of great at something.
I'm sure their company's leadership would say:
#1 We want to make as much profit as possible.
#2 We want to be great at breakfast, lunch AND dinner! Why not strive for excellence the entire day.....why not? :)
That would be my approach if I was the CEO ;)
 
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MinnieM123

Premium Member
I'm sure their company's leadership would say:
#1 We want to make as much profit as possible.
#2 We want to be great at breakfast, lunch AND dinner! Why not strive for excellence the entire day.....why not? :)
That would be my approach if I was the CEO ;)

That is certainly the business end of it, and you are correct in that assumption.

However, I tend to agree more with @DisneyFreak , in that focusing on a specific (established) type of popular menu (such as 24-hour breakfast) is what brings back satisfied, repeat customers. Although I understand creating a larger menu is trying to appeal to all kinds of customers, maintaining the level of quality with many new meal options can also be a challenge to the kitchen staff. And if your customer base orders the traditional items (that they've come to enjoy for years), but notice their meals aren't quite as good as before (or think the chefs are overwhelmed and rushing with the larger menu)--well that certainly can affect the bottom line too, if they don't return.

IMO, I think a rehaul of a menu to highlight ALL meals of the day, can be a bit of a gamble. The restaurant business is tough enough to begin with (more establishments fold, than stay open).
 

SteveBrickNJ

Well-Known Member
Original Poster
That is certainly the business end of it, and you are correct in that assumption.

However, I tend to agree more with @DisneyFreak , in that focusing on a specific (established) type of popular menu (such as 24-hour breakfast) is what brings back satisfied, repeat customers. Although I understand creating a larger menu is trying to appeal to all kinds of customers, maintaining the level of quality with many new meal options can also be a challenge to the kitchen staff. And if your customer base orders the traditional items (that they've come to enjoy for years), but notice their meals aren't quite as good as before (or think the chefs are overwhelmed and rushing with the larger menu)--well that certainly can affect the bottom line too, if they don't return.

IMO, I think a rehaul of a menu to highlight ALL meals of the day, can be a bit of a gamble. The restaurant business is tough enough to begin with (more establishments fold, than stay open).
You and DisneyFreak may be correct. Time will tell. You present your point of view very well. My point of view is unchanged so I just stand by it with nothing additional to say. One year from now we can revisit the topic and see how they are doing. :cool:
 
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