Seems like a great way to get kids to eat healthier foods (minus the ice cream and snack cakes). I've seen Ariel on a Kellogg's Corn Flakes box...what's that about? What does Ariel have to do with Corn Flakes???
Kids will eat anything with characters on it.
I saw a special a few weeks ago on TV where they put stickers of cartoon characters all over this rock, and then had a banana next to the rock. Then, the interviewer asked random kids (probably around 3 or 4 years old) which they would rather have for breakfast. ALL of the kids chose the rock.
Then, the interviewer restated that what they picked they would be eating for breakfast. She asked them if they would eat the rock for breakfast. They all stuck with the rock b/c of the characters all over it!!!