I got a "special" offer! Well sort of...

[Basil of Baker Street]

New bounce back offer: Book at 6 night stay at any Disney resort at rack rate.

 

[updownandsideways]

Sounds like a marketing thing to get guests to upgrade to higher rate rooms if disney really wanted your room for whatever reason they would have no choice but to move you for free if you notice when you book the fine print says it guarantees a room somewhere on property not the room you booked