Hyundai teams up with Walt Disney Imagineering for a Disney-inspired IONIQ 5 EV concept

[Doberge]

The collaboration is in celebration of Disney’s 100th anniversary, with Hyundai unveiling the IONIQ 5 Disney100 Platinum concept at the New York Auto Show on Wednesday.

The limited-edition all-electric SUV features unique Disney-inspired visual accents and entertainment, such as lightning and the iconic Disney music you hear in the background at the parks.

Angela Zepeda, chief marketing officer for Hyundai Motor America, is excited about the partnership, saying: "This is the first time that Disney has opened the doors to their design studio and granted access to Disney’s iconic characters for an artistic collaboration with an automaker. The IONIQ 5 is Hyundai’s flagship all-electric vehicle, and we are excited to share a limited edition version that will deliver an unforgettable experience for any Disney fan."

The Hyundai IONIQ 5 Disney100 Platinum concept will include several exclusive features, including:

• Gravity gold matte exterior color
• Disney-inspired wheel styles
• Disney100 exterior badging
• Disney100 logo embossed on the front seat headrests and center console
• Disney100 logo on the floormats
• “Hidden Mickey” custom wheels
• Lamp screens with Disney spark animations across the headlights and taillights
• Moon roof etching details (with a touch of pixie dust, of course)
• Disney-themed intro on the interior screen when entering the vehicle with Disney music, logo, and more pixie dust.

Source: Electrek

 

[KeithVH]

I read this and thought "Someone missed April Fools by a few days" and then went and looked it up.

Wow. Just . . . wow. Must be just me but I'm not seeing the Disney influence in the pics I've seen. Not even the wheels (which everyone points out).

 

[Cmdr_Crimson]

So when is Test Track Sponsored by Hyundai going to happen? Seems like this was not a smart move...

 

[Disorbust]

Sodoes it have any better theft prevention? Mqybe that will be the next attraction sponsored by the Kia bois.

 

[mkt]

So when is Test Track Sponsored by Hyundai going to happen? Seems like this was not a smart move...

Doubtful as long as Mary Barra (GM's CEO) remains on Disney's board.

 

[Cmdr_Crimson]

Doubtful as long as Mary Barra (GM's CEO) remains on Disney's board.

Wonder how they feel when they are going to another car company for sponsorship..It's like selling Pepsi in the parks only to have Club Cool sponsored by coke..

 

[mkt]

Wonder how they feel when they are going to another car company for sponsorship..It's like selling Pepsi in the parks only to have Club Cool sponsored by coke..

I’m almost certain it was a licensing agreement and the conversation was started by Hyundai.

 

[mkt]

 

[Cmdr_Crimson]

It will be as rare as the Chevy Venture WB Edition mini van...