dxwwf3 said:Great post.
But wouldn't you also say that the small 1% could be the reason that a decent number of guests go to WDW, from word of mouth? I don't know figures at all, so don't think I'm trying to make some super smart statement, I'm just asking.
And if Disney doesn't consider that 1% (Just a little bit) when making some decisions, then it could potentially hurt them in the long run? Again I'm just posing the question.
Word of mouth typically does more bad than good.
Being a manager in the tourism industry for over 10 years, one of the first things I was every told was about "word of mouth marketing". When people have a good experience, they tell on average 2-5 people. When the experience is bad, they tell 15-18 people.
The internet has changed this entire model. Now, anyone has the ability to tell countless numbers of people....BUT, this has almost backfired.
The attitude in the Us has really changed over the last 5 years......more and more people now "don't want to hear it". A great deal of people have developed a strong sense of entitlement....almost a "don't tell ME what I wont like, don't tell ME what to do" thing......it is evident in the attitudes of the guests that we see coming down to Orlando......and it is sad, and very challenging.
As for the 1%......they will never be lost. People who are most passionate about something will never leave it. Think of it as the "He beats me because he loves me" syndrome. You might not like what WDW is doing, or has been doing the past few years, but you still visit, and you will continue to visit.
The other 99%, they are not so dedicated. If they do not enjoy a new attraction, or if something new does not appeal to them, they may not be back, they do not have that emotional connection.
Unfortunately, the 99% group is easily entertained, likes cheap thrills, and does not pay attention to details.