So, I've been holding off buying Photomatix until Lightroom CC came out with the built-in HDR merge. Played with it over the weekend. I was able to still get good results, but it seems to me that photomatix is still better. Granted I'm only using the free trial, but it still seems to start off with better initial quality than Lightroom. I don't do a ton of HDR, but I when I do I want to get some good results out of the processing. Any others I should consider?