MiklCraw4d
Member
I think that's a bit of an overstatement at the very least. 'Tarzan' and 'Mulan' were bona fide hits for the studio, and 'Hercules' and 'Brother Bear' were at least modest successes. 'TENG' has become something of a cult hit on home video.nibblesandbits said:...how many people (who are not Disney buffs or don't have little kids) can say that they have seen these other movies? The reason movies like "The Emperors New Groove," "Atlantis," "Tarzan," "Mulan," ,"Hercules," and "Brother Bear" just to name a few aren't really seen in the parks is because hardly anybody saw them in the theaters!
I think that the problem here is that people think what Disney pushes reflects the desires of the consumer. I believe that Disney's influence on the consumer (especially the young consumer) is so great that, to a certain degree they can force demand.
Look at a few years ago, during the darkest of the Pressler years. Mickey & Co. were nowhere to be seen and the company was pushing Pooh as hard as it could. Pooh was on TV, in theaters, in the parks, and being merchandised as hard as possible in every possible venue. Is it any surprise that children suddenly wanted everything Pooh, since that's all they were aware of?
Meanwhile, people like myself who wanted classic characters and park-specific merchandise sat on our wallets because we didn't want Pooh plush. Yet Pooh made up an enormous percentage of merchandise sales; no one pointed out that that was only because it was the only thing they were selling.
Now we're seeing a renaissance of classic Disney characters and to all outward appearances they're selling like hotcakes. Why? Because we have a chance to buy them.
With the Princess stuff, it's big because Disney takes something that works and promotes it to the exclusion of everything else. Sure there are some dogs that simply won't hunt (witness all the bargain-bin Treasure Planet merch), but I still believe that with the proper approach most anything can be successfully promoted given the might of the Disney machine.
Not to mention the fact that diversity of product ensures that there's something for everyone and (to cater to the corporate mindset) you're tapping into everyone's wallets, not just a percentage. As I said before, it's only recently that a diverse enough range of merch is being offered that I've opened up my wallet again.
Diversity is the way to go. I was very, very pleased to see Kingdom Hearts characters, and I thank the Japanese for making Nightmare Before Christmas popular enough for that merch to come around. I would love to see Davy Crockett, Nemo, Zorro, and who knows what else around the Kingdom.
The point of all this is that Disney has 75 years of amazing intellectual property to fall back on. To rely on only a handful of characters from the last decade is a terrible waste. Kids aren't dumb; give them something cool and they'll play along.