One of the things that Uni did well with HP is they kept it very simple and basic. A casual fan or even someone who has never seen the movies can easily understand what’s happening in the lands and the rides. You don’t need intimate knowledge of everything Potter to enjoy the land. For the Potter fanboys there are also plenty of details as well that may go over the heads of the average guest. It keeps all types of visitors happy. I assume SW Land will have a similar dynamic. If not and the casual fans have trouble understanding what’s going on it could end up being less popular even though the franchise itself has a larger fan base.