This is just silly.
Of course the deals are linked to bookings, which are lower than Disney expected for fall.
Bob Iger is literally on record confidently proclaiming that they wouldn't even have to market SWGE and people would show up in droves. That is not happening and does not seem likely in WDW, either. WDW won't be dead this fall, but it will not be slammed as they expected. And when you spend as much as they are on SWGE, you expect the parks to be slammed. These deals are somewhat meager as they anticipate they will be enough to get guests to pull the trigger. We will see if they are correct. If not, they'll tack on an extra 5% discount and beg APs and FL-residents to come.
Summary: they did not expect or want to offer discounts starting August 29. But they will anyway. Apparently opening one ride with middling reviews is not enough for us rubes. Maybe management will stop looking down on the bulk of guests but I doubt it. Unfortunately for them, merely marketing VIP events to the <5% of guests who are super wealthy does not actually turn significant profit when you alienate the rest of guests who are merely booking $700/night hotel rooms, buying $130 park tickets and $8 pretzels with plastic cheese (errr...$75/night dining plans...). So we will get a small discount on the over-inflated hotel rack rates or "free dining" where our perceived value is significantly more than what it actually costs Disney. $75/night LOL...I still can't wrap my brain around the idea that people actually buy that out of pocket.